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RE: Here's my next game plan: paying celebrities to go on mspwaves (and bring them to the platform)
Maybe. It's risky for another reason -- steemit is still promoting itself as a beta project. It's in the logo. I also happen to find the rewards system confusing...not even sure I'm doing it right!
There's something to be said for slow growth. If the platform is viable, success will come - celebrities or no.