What a great article. I agree that it is the demand by the viewers and fans of sport and even entertainment (e.g. Hollywood) that generates the massive amount of profits for movie studios, sports clubs, actors and athletes, etc. When I hear people complain about the outrageous salaries athletes earn, I tell them if you want to see that drop, then stop attending and watching these sports. With less demand will come lower prices and hence lower salaries. Of course, most fans won't even think of doing that as they love to watch their favorite game :)