MEDIA PROTOCOL PROJECT- Tokenising The Web

technobody (42)in #media • 6 years ago (edited)

Nowadays, centralized content distribution activities no longer have the desired effect. It is also true that there is no interaction or communication between content creator - publisher – the content consumer. There is a cake for creating and publishing the contents, and the centralized media owners and content distribution platforms get the big share of the cake. In today's changing world, there is a need for a decentralized system that will eliminate these intermediaries and divide the whole cake among all parts of the ecosystem. I would like to examine the Media Protocol project, which has been developed as a concrete and detailed project for this need, in this article.

What is the Media Protocol? What About The Ecosystem of the Project?

Media Protocol is a platform based on the blockchain network that the creators, publishers, and users (consumers) can be involved in an interaction and content exchange can be done with some incentives. I will explain by giving you an example so that you can clearly understand what exactly the Media Protocol will do. Michael is an ordinary person. He is curious about technological developments and regularly reads articles and watches videos about the latest developments in technology. Generally, he can find the content he is looking for on Youtube, Twitter, and Facebook. With the MEDIA Protocol project, Michael will be able to easily access the latest developments in technology that he eagerly pursues and will be awarded MEDIA Token for reading these contents. He can accumulate these tokens, and use them for premium memberships or sell them in an exchange.

Let’s think of Technostar as a technology publisher. This publisher follows the technology very well and creates excellent content. Today as an ongoing method, it publishes the content on a website, then promotes it. In order to promote the content, the publisher pays to the content distribution platform. And how is it with Media Protocol? In fact, Media Protocol provides an alternative way. The main features of this way are blockchain, cryptocurrency, rewarding system, decentralized network.

In addition, Technostar does not pay high fees for Media Protocol contrary to centralized content distribution platforms. On the other hand, as a publisher Technostar can interact directly with content consumers. Thus, the effects of content posted can be better understood within the consumers' attitudes and logs. The publisher will have got the ability to promote its content to more people with a rewarding system of Media Protocol. Thanks to Media Protocol, the intermediary brokers, and the centralized media distribution platforms will be eliminated. Michael and Technostar will be two components that can interact directly with the blockchain. In this case, Michael will get the better of this process because of the fact that he will reach the technology content more easily and be rewarded for the activity which he already wants to do as a content consumer.

Technostar will be able to transparently and objectively monitor the actual impact of content work on the blockchain. I think it is even more significant that Technostar as a publisher will have the ability to promote instead of giving promoting control to the intermediaries or third parties thanks to the consumer awarding system of Media Protocol.

MEDIA Token

MEDIA Token is a payment and rewarding tool within the MEDIA Protocol Ecosystem. Those who accumulate MEDIA Tokens distributed as rewards will then be able to use them to purchase different applications to be used in the ecosystem or to access content expressed as premiums. In addition, distribution platforms that support the MEDIA Protocol will also receive a percentage of the tokens distributed as rewards for the content of the distribution. You can participate in the public sale at https://www.mediaprotocol.org/

Team Members

The project has an experienced team on the sectors like advertising, start-ups, blockchain. James Tabor is CEO of this project. He is also the founder of Digital Future Council. He has been working in Marketing & Advertising sector since 2012. Thomas Graham is the founder of Media Protocol. And he is also the co-founder of a number of tech companies: Map-D, Codec.ai, Digital Future Council (DFC), Loki, and Two Shape. Via TLDR, Thomas also advises a number of crypto projects, including Quantstamp, GBX, Gifto, IAMA, Cardstack, Kowala, Essentia, Qiibee, Constellation, etc. There are entrepreneurs like Andy Tian who is CEO of Gifto, Kate Cox who is CMO and EMEA of GoDaddy, Dominique Delport who is Global Managing Director at Havas Group, and etc among the advisors of MEDIA Protocol.

Conclusion:

I want to mention as an advantage of the project that you can reach codes of all Media Protocol’s work on GitHub and analyze them. As you examine the GitHub page of the project you will say that the technical team really seems to know well. On the other hand, the project already has a concrete product like CryptoCatnip which is reachable at Google Play-Store and App-Store. This product gives investors encouragement for the project. And the whitepaper of the project shows us again that the technical experience is high of the team members.