Should Your Brand Be Using TikTok? 6 Things You Need To Know About TikTok

For brands, staying on top of social media trends can be critical, especially when it comes to your digital marketing efforts. As a digital marketing entrepreneur, I know how important it is to pour your efforts into the correct social media avenues, to make sure that you’re reaching the right audiences.

Not only that, but you have to make sure you’re using the best digital marketing practices to reach your customers, especially during the COVID-19 crisis, when the internet habits of your customers have changed. At this point, it’s very likely you’ve heard of TikTok. The viral social media website is taking the internet by storm, and showing us again how powerful going viral can really be.

So the question is: should your brand be using TikTok? Before you jump on the bandwagon, here are six things you need to know about TikTok.

TikTok users veer young

TikTok is a social media website which is very popular with the younger generation, with 41% of use coming from teens and young adults between the ages of 16 and 24. This is important to take into consideration when you’re deciding if your brand should be using TikTok.

It can be tempting to want to use it, when you see how many views videos can get with ease. Of course, older people are still viewing the content on TikTok. But you want to make sure the right people are seeing your content, in order for them to want to put their dollars into your company.

TikTok is available around the world

People in more than 150 countries use TikTok, meaning that content on the app definitely can reach a global audience. This is also a good thing to keep in mind, if your brand is one that is available to a global client base, or if you’re looking to expand or gain popularity internationally.

To have a better understanding of TikTok's usage statistics, you can check out this article: https://www.businessofapps.com/data/tik-tok-statistics/

TikTok is widely used in India

Nearly one-third of TikTok’s total downloads have come from India. The app has been downloaded more than 460 million times in the country, and this is significant because it means that much of the audience is viewing TikTok content from India. This is also important to keep in mind, when deciding if your brand should be using TikTok.

TikTok has experienced a lot of growth

In the span of about a year and a half, the amount of times the app was downloaded grew about 5.5 times, meaning the app has jumped in popularity. This means the app could also continue to grow in popularity, and that the content on it has the potential to be seen by a very large audience.

There are about 800 million active users on TikTok

Again, this is another testament to the size of the potential audience on the app. How does this compare to other apps? Facebook is still king when it comes to usage, with more than 2 billion active users a month on the app, and it was the first social media website to ever pass that one billion user mark. But the amount of active users on TikTok still is an impressive number, and is continuing to grow.

More than 1 million videos are viewed every day

There is a ton of content on TikTok, and that content is getting views. More than 1 million videos are viewed every day on the app. This means if you decide your brand should be using TikTok, there are ways to make sure your content gets the views it deserves.