It should be a multifaceted approach that has overlapping features. First, we need to identify who is being targeted. Then one can set the expectation to meet that target.

Are they:

• A Blogger? Explain how it aids blogging here for organic traffic.

• Curious about crypto but fearful of the James Bond protocols and dealing with exchanges?

• A gamer who may be interested in a game app here? ( Toss Drugwars out of that pitch though due to their mishandling of initial expectations verse what they are now offering).

• Into fitness, check out Actifit (despite not doing it myself as I don't use apps, I mention it at least once a week to someone as an easy way to tap into a crypto faucet).

• Anti bank crowd? Put your money in SP and draw interest that compounds while being able to grow it from simply curating or delegating and the possibility of it rising as a token is also in play.

• Anti censorship crowd? Come where your words are immortalized. (If you look at my posts back a little bit probably over half the links are scrubbed now)

• Lottery players? Better odds gambling your fiat here in Steem. You still have a small chance of losing to get that thrill of danger, but the odds are much better you will get a winner.

• Like drama? We have our very own drama coin to help one find where all the fires are taking place to be a spectator.

I barely scratch the surface here, but there is so much to offer here, something for everyone. :)