RE: We Need A New Word or Short Phrase
The world is not ready for crypto. There are many technicalities and barriers to entry. We cannot separate earning from steem--that is our major selling point. We cannot compete with other established social platforms and gaming sites. We do not have the funds and the technical know-how to compete, that's just the truth.
Creating awareness
We are going about this wrong. Putting the cart before the horse. People need to know steem exist and the projects that exist here. That's the first step. This won't increase the number of newbies drastically but it can bring in some investors. The second step would be to improve on our existing achievements. When people are ready to adopt this relatively new tech called crypto and blockchain, steem would hopefully be one of the best alternatives for those curious enough to try it out. There will certainly be a few curious minds every now and then but expecting the number of new onboarders to drastically increase is kind of unrealistic -- it can happen but the odds are not in our favor.
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You make some excellent points.
Our internal expectations also matter.