Travel for free on the Tube with just a Lucozade bottlesteemCreated with Sketch.

in marketing •  last year

Free Lucozade bottles with a contactless chip at the base are being handed out at Oxford Circus station and can be used to pay for a single journey on London’s subterranean railway network. Passengers simply tap the bottle at the gates as they were using a normal card.

Nice Marketing !!!

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Hi there.

I just came to say thanks for vote and support on here, it means a lot to me and wanted to give you a word of sincere appreciation.

I think months ago, I commented on a post or 2 of yours maybe, due to me seeing your user name and my work in the anti GMO movement and also trying to support the bees and spread awareness of these issues.

I have a March against Monsanto post up around 10 days ago, with photos of us marching if you want to have a look on my page!

Have a nice day and thanks again, very much.

Good marketing strategy. They really innovated with this idea. Now I expect McDonald's to do the same with the Big Mac and I will be the happiest man in this world.

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Lucozade is that like a lemonade drink . I have never heard of it

·

Energy drink

If there were time machines back in the 1970s and our fathers would've had hopped on them, many of us wouldn't have been born.

Maybe our dads would've survived seeing us with smartphones and some other modern crap, but seeing us paying for a tube ride with soda bottle. No, that would've been an instant heart attack kill.

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That's a great marketing idea they should do that here in Florida with the tri-rail and new sports drinks.

Haha! this is awesome! were there loads of hyperactive lucozade drinkers running around the tube after this?

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trevlig resa

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Great idea! They would go broke in the U.S. if they used Gatorade bottles for free entree into say Disney Worrld!

mind blowing bro......i just upvored you for your amazing post. i am totally impressed for your beautiful hard work.......i think one day you will be the top of the steemit blogger......go ahead bro.....

I say that it is a brilliant marketing strategy @honeybeee

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I need your help
Plz help me

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what a great way to boost sales! I love it! In fact, it inspires me to write a post about how to increase sales, since my blog talks about marketing.

@honeybeee you were flagged by a worthless gang of trolls, so, I gave you an upvote to counteract it! Enjoy!!