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RE: Your "Growth Plan" Needs More Cowbell...

in #marketing7 years ago

My job is in marketing and I can't see how Mitchell could have done better. At this moment in time with a 9 step onboarding process and no way to segment conversations around groups of interests, there is nothing he can do then letting people know that before spending a dime, the infrastructure need to be there.

Then once that is there, empowering the community to do the outreach is the next logical step.

I'm taking care of the Facebook support for Steemit and the amount of people who can't sign up because it's too complicated is stagering. Throwing money on banner ads and other would be a huge waste of energy and time.

If no marketing is occurring once those 2 things are in place, then I might join the complaining band...but not quite yet.

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I look at how successful steemfest was and how much of an amazing job the community did to market and promote the hell out of it. Compare that to what's being said and done now seems like a huge step down.

We look like the Lakers trying to rebuild after Kobe..

I know it's a completely different project and much bigger goal but compare this cheesy but well produced video from sometime ago...

and compare that to this..


Big difference

Good points. I don't see the platform as ready either. It can't even please its current inhabitants. Trying to feed the public some bullshit line about a social media nirvana isn't going to survive any close inspection of the current state of affairs.

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