You are viewing a single comment's thread from:

RE: Steemit’s First Twitter Ad Campaign!

in #marketing6 years ago

@justinw - with 300K active users, I still don't understand why we are not doing programatic ad-buying and setting up private market places like everyone else in the world. I feel like what Steemit.com is doing right now what yahoo was doing in 1990s. There is no need to run a banner advertisement to get targetted, well paying ads with good fill rate. :-(

Sort:  

He's not saying 300k active users, he is saying that there are 300k visitors per day. Apparently around 50k of these are registered users, and the rest are just browsing.

These are 50K accounts transacting, not users. We may have about 10K unique users (in a sense of human beings) effectively transacting on Steem on a weekly basis. Some of us have 1 account and some like berniesanders have hundreds.

We need to be realistic and keep our feet on the ground...

Ah, that's a good point. I guess most transactions are done by people who autovote etc.

@valth: You are correct. I got mixed up. Being said, that 300K unique daily visitors is a massive number and everything else I said is still valid.

Yeah, it's definitely a lot of visitors, but probably a lot less than anyone was hoping for at this point.

I beg to differ. 300K Unique users is an excellent number - for a news portal.

But for Steemit, what matters in the long terms as a blockchain backed social media app is DAU aka Daily Active Users. So Steemit.com's advertising initiative should outstandingly well with 300K Unique visitors but will not mean anything for the blockchain as such. Further, the non-stickiness of the unique visitors, ie if there is no major part of them coming, back, it will create issue for "private ad-market" places : ie the kind of Yahoo-1990s like initiative which Steemit-Inc is doing now will not work really well in the period of 3-6-12 months duration if the number of unique visitors and bounce rates keeps increasing.

Coin Marketplace

STEEM 0.16
TRX 0.16
JST 0.028
BTC 73187.18
ETH 2574.60
USDT 1.00
SBD 2.41