RE: Steemit’s First Twitter Ad Campaign!
I worked for Facebook in ads before (now I'm in academia). I'm really happy to see that Steemit is adopting ads. But eventually ads should be sold by auctions. The main ads have been vacant for months. You may not be sure what's a good price. That's why ad auction is needed. But it'll be very difficult to implement, considering the current resource of Steemit Inc. Probably impossible. Maybe it's still more profitable to use a third-party solution rather than selling ads by individual contract.
Plus, eventually ad-revenue sharing with the authors should be introduced. Without it, no influencers will come to Steemit. Currently, PoB is almost dead. While they don't care about votings much, no one want to be compared with random posts with much much higher votings. But we all know that good posts are read much more, so ad-revenue sharing is a must.
Google earns more than $100B, Facebook also earns more than $60B from ads. Without it, how can we properly reward authors? Impossible. It just looked possible due to crypto bubble, which had ended.
In that vein, it might be wise for them to join an ad coop of sorts. There are a number of companies which facilitate this very easily and can supply ads and pay a fee for the space on Steemit. It will be in fiat, but it's a revenue stream and doing this will align their goals for a larger revenue stream from that coop with acquiring and (more importantly) retaining more users.
The main problem of Steemit was never a marketing issue. It's always been a user retention issue. Social Media sausage factories don't have a long shelf life.