In the era of smartphones and Facebook, cold calling has been set aside for years. However, it's still quite a strong marketing tool for your business. You can collect lots of leads by simply setting up a team for cold calling.
As long as you're not spammy with your calls, you can land tons of clients doing so. It's a form of telemarketing that is appreciated by CEOs worldwide. If you'd like to read more on the subject, head to the full article: https://marketingislit.com/complete-guide-to-successful-cold-calling/