I'm with you on this one. The first time I saw the logo, I didn't realize what it was supposed to be. As a kid I wondered if it was a bird flying down, or what. (I knew they were a plane manufacturer during the war.) One day, I looked at and put my finger over the middle where the V and W connect. I was like, "DUH! Volkswagen, Volks Wagen, VW. How dumb am I to miss that one?" I was great at spotting details, but not so great with putting two ideas together.

Seeing the "new" logo, I was shocked to see the line there. It seems far more obvious, and I can't see a bird in it nearly as easily.