Logan Paul ( YouTube Star ) ends his career with latest video…

The second day of the year has brought with it the first online outrage: 22-year-old video blogger Logan Paul ventured into Japan’s “suicide forest,” found a man hanging from a tree and filmed him for more than 5 million followers. Or, according to the language on Twitter’s trending topic list, “YouTuber sorry for video showing dead body.”

Paul apologized in the mode of many a disgraced star. His thesis? It’s actually impressive he hasn’t had to say sorry before. “I’m often reminded of how big a reach I truly have & with great power comes great responsibility,” wrote Paul. “For the first time in my life I’m regretful to say I handled that power incorrectly.” Later, he issued a second apology on YouTube, his eyes rimmed with red.

Paul’s claim that his video aimed to raise awareness about mental health has convinced few but his hardest-core fans. Sensationalizing suicide is nothing new, and YouTube vlogging culture is all about sensationalism. It doesn’t take dead bodies to pick up millions of clicks. PewDiePie’s profanity-filled reactions to everyday occurrences while he plays video games helped him net $15 million in 2016. Children opening Kinder Surprise Egg eggs draw in droves of viewers.

It’s also all about exploitation. Paul says, “Suicide is not the answer, guys, there are people who love you and care for you” – even as he plans to edit the footage as another example of the “real” and “raw” life he shares with them, never mind the life of the man whose corpse he has captured on camera for their consumption.

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