You're right, it should be titled Steem->BCH->fiat.

Still a better alternative than sending Steem to Bittrex/Binance/Polol, exchanging them for BTC (0.1-0.25% fee) then withdrawing them as BTC (0.0005-0.001BTC withdrawal fee) onto an exchange where you can then trade BTC into fiat (~0.2% fee) + added fees for bank transfer probably.

This way you send Steem that doesn't cost anything to Localbitcoincash.org, where you can trade them for a certain fee (haven't checked what it is) onto BCH and then sell them for fiat.

It has at least 1 middlemen removed from the equation so that's a good start in my eyes.

Binance will soon add fiat to their exchange as well which will be similar to this, hopefully they'll give Steem fiat pairs as well to remove the extra trade.