Jerry is obviously an ill person. It was disturbing, but what was more disturbing to me is the amount of bullying he received, and how many people thought it was really funny. I've made it clear, I do not like his business practices, but I felt for him. I could not imagine how ill someone would have to be to put themselves through that, let alone tell everyone.
Yeah it seems like a cry for help. To be honest it reminds me of Kanye's outburst. I know he has had issues with alcoholism in the past so this might be a way for him to not pick up a drink..