Yeah man, it's tough. I think there are two theories here. One is that we all have to take accountability for ourselves which then leads to a vast mutual understanding and action. The other is that the leaders of politics, science, and culture need to make a stronger push to influence people with less willpower. A hybrid of these two things would be ideal, but I don't think most people really want to take the time to think. It's much easier to follow a consensus than question it openly and intelligently.