This technology using AI is very troublesome indeed.
First government law enforcement agencies, their cybercrime department should already conduct research and countertechnology to detect deepfake images and videos.

Second, information to the public should be made done inorder for potential victims could be more tech savvy with their data online. Security and privacy should be thoroughly practiced by each individuals in the nearest future.

Laws should be further improved in order to cope up with emerging technologies like these. And this should start now. Government policies, rules and regulation of companies and organization should also be kept abreast with new threats like these on their people and as an entity as a whole.