"Get on his network. Cross-promote his shit and add content/value to his network while being distinct from his operation"

Alex Jones isn't a businessman. He will in no way whatsoever understand wtf you're talking about with 'cross-promotion' and 'add[ing] value'. He is especially NOT a philosopher, and he will especially NOT understand wtf you're talking about with any of this lofty-ideals stuff at all. At all. What he WILL be interested in is anything which will make him more mainstream and make him much more money immediately; not necessarily in that order.

"We should be promoting ourselves and that is it"

Promoting yourself on your own show is redundant and counter-productive. The only people who will/can even hear your self-promotion are the very people who are already listening to your show. This is useful for who? If you're going to allow sponsors then court those sponsors whose products YOU already enjoy. I understand that you're far too superior to read some promo for Steemit for example. You may want to altogether reexamine your position on this topic.

"when I watch ALEX JONES and I see him shilling powders and tshirts and stuff, it's sort of ridiculous."

This is because it is ridiculous. Alex Jones isn't rich as fuck because of what his sponsors are paying. No one buys that crap he pitches, and certainly not in the linds of numbers it would take to justify being able to pay him actual big money to advertise on his show. You can see how much it costs to advertise on his show/site etc. You will be shocked when you see how expensive it's not. Advertising is not what pays for media in the US, that's a pernicious myth; one which has been extremely useful I should add. The ONLY reason ANY US business is successful or businessman is rich as F is because they or their product is being subsidized by the US government; i.e. they're fat on the taxpayer teet. That's it, period. There may be some exceptions, 'what about the Super Bowl?' some will say. Certainly it's true those spots are expensive as piss. But the opportunity for those ads to even have that forum only exists because taxpayers funded the billion dollar stadiums, and the very medium they're aired on is a function of the FCC. A full page ad in USAToday is something like $50,000. That should reflect not how valuable that advertising space is, but rather how valuable it is Not.