The way I see this to work for an average user that might not neccessarily be great blogger and be followd by thousands of people is to create a close cyrcle of friends just like on FB for example.... Once you have a nice working cyrcle of your close friends/followers you can help each other by following each others posts and creating good content! If you do invest some money into a Steem and turn it into SP then you should be able to se the increase in your earnings from being active on the platform. Neverthelles, the money stream from here shouldn't be a main focus but the engagement with the community....Tomas