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RE: The ICO I'm throwing all my money into
I think his point is that they could've just allowed people to pay with other cryptos on their website. I haven't looked into it yet so I don't have an opinion I just think that is what he was trying to say. If the only benefit is that people can pay with cryptos, there are much easier ways than creating another token. The project looks interesting though
My counter argument would be that they need a full-fledge platform they have 100% control over, so they can quickly fix issues as they come up. As a software developer I can tell you relying on third party vendors/providers is the worse thing you can do.
I.e. if they started taking bitcoin in and there was an issue with the bitcoin network, they would have to rely on bitcoin developers to solve the issue instead of solving it themselves.