INTRODUCING UBEX – THE FUTURE OF ADVERTISING.

lilbrizzeey (33)in #ico • 6 years ago (edited)

We all have encountered annoying ads in our lives of surfing on the internet, from popular web-pages to apps we install on our mobile phone, anything free these days would almost come with ads and these ads could come off as pretty annoying, imagine you enjoying your internet surfing and a compulsory video just pops up out of nowhere and you just have to watch it to the end so you’d be able to continue what you were doing before. Some of these ads might be unwanted and irrelevant to us and all in the name of trying to get our attention we just end up getting irritated. There could be a solution to all of our ads troubles; introducing Ubex - the ad exchange which makes use of artificial intelligence and blockchain technologies. Now with Ubex we no longer receive irrelevant ads not peculiar to us, we now only receive information that appeal to us based on our browsing interests and needs.

HOW UBEX WORKS

Here’s how Ubex works under the hood, once the user accesses the publisher’s website, the neural networks from the artificial intelligence do the following; collect maximum information about both the site and the user, examining their current interests and needs, put together a list of ads that would appeal to the user the most and eventually select the one that is the most relevant and financially beneficial, determine the best format and the most appropriate placement for the ad on the website based on the strategy of maximizing results, this would ultimately make users to be much more keen to respond to advertisements and this in turn leads to an increased number of purchases. This is how Ubex hopes to make life easier not only users of the internet, but also for advertisers and publishers. Ubex operates in a distributed decentralized environment based on the blockchain technology, this ensures transparency for all participants. The underlying blockchain Ubex is based on stores all necessary data for the artificial intelligence to learn, as well as information on the publishers’ sites, ad contents, offers as well as history of the participants.

BENEFITS OF UBEX

There is no need for advertisers to hire marketing experts or waste money on advertising channels which may prove to be incompetent. Neuro-networks automatically read them out selecting only the most excellent dissemination of ad content among suitable websites.
There is also no need for publishers to worry about finding advertisers to fill ad slots, this strain is taking over by the artificial intelligence, every slot is filled with the most applicable advertising content at any given moment in time.
Advertisers with a good reputation would have their ads displayed more often, if a publisher has a good reputation, their ad slots would be filled with the most profitable ads, in addition to that that they would be able to productively tokenize their websites by receiving Ubex tokens in advance for future periods.
Smart contracts and Ubex internal tokens would keep the middlemen and their fees out of the equation, ultimately advertisers reduce costs affiliated with selling goods and services.
Ubex tokens are used to compensate participants for sharing data about the user visiting their websites.
Users can now be free from irrelevant and annoying ads.

THE UBEX TOKEN

The Ubex Token is not a security or a utility token. Ubex Tokens are determined to be payment-tokens currently used in the https://app.ubex.com app as a unit of calculation between advertisers and publishers for advertising services carried out.

The Ubex token will act as a unit of payment on the Ubex platform. The need for a token is based on the need to credit funds from the advertisers’ accounts for the displays of advertising materials that they have bought. The Ubex platform will enable owners of websites providing statistical data for training of the system core to receive UBEX tokens as a reward for their actions (this is analogous to mining). 5% of the income from all Ubex transactions will be distributed to the data providers. Using a proprietary token allows writing a smart contract that allows such actions. The use of cryptocurrency directly does not provide such opportunities. This function is called Ubex Data Mining (UDM).

TOKEN ATTRIBUTES/DETAILS

There is only a fixed amount of issued tokens which is fixed at 4 billion Ubex, new tokens cannot be issued as this is made impossible by the smart contract.
This token is fully compliant with the SEC and FINMA.
Financial model of burning tokens is used.
There is no presale or private sale as to offer equal terms to all token participants.