Hello Everyone,

@queen.steem here! I wanted to share some knowledge I have of how colors relate to branding and marketing, what they mean to consumers and finally, how to choose the best colors to represent your brand identity. I am going to be posting this in a series to go over different points on this topic in each post. The first things I want to explain are what actually is a brand and why brand colors are so important.

First off, when I say brand I am referring to a broad definition. To me, a brand is the identity of anything from a business, a non-profit, a youtube channel, a social media channel etc.

According to Google dictionary the definition of a brand is:

a particular identity or image regarded as an asset.
"you can still invent your own career, be your own brand"

Whether you’ve decided to start your own business, or are looking to represent your social media channel, non-profit or whatever else you are looking to gain consumers or a following from, understanding the impact of color on consumer/user behavior will help your brand become a success.

According to Kiss Metrics:

• 85% of surveyed consumers state that color is the primary influencer of purchase decisions.
• Color increases brand recognition by 80%.

View The Full Kiss Metrics Infographic (this link will take you away from steemit)

Good thing there’s a proven method to what effect colors have on consumers, so in this Series, I am going to help you decide what colors will best represent your brand.

I know you have heard it said many times, that first impressions count. Well this especially rings true when it comes to a brand. Your brand's colors are probably going to be the first thing people see. The first impression of your brand is extremely important when trying to grab consumers/users attention which will then hopefully lead to a purchase or following.

It has been proven that colors create emotions and feelings when people see them. Colors can also convey certain information about your brand. This enables customers to subconsciously form an initial impression without even knowing what your product, business or channel is about. This proves to us that brand colors are powerful tool in helping customers decide whether or not they want to engage. Engagement is the first step when gaining customers or followers. If someone does not engage then the interaction leads to nothing. This being said, the first impression is everything!

Now that I have explained what a brand is and why colors or so important when creating a brand, stay tuned for the next post in this series:

If you are looking for assistance with creating a new brand or re-branding you can inquire about my consulting services. I also specialize in Graphic design services for Logos, Business Cards, Graphics for Websites or Blogs and much more.

If interested in my services, please comment on this post or reach out to me on Discord. I do accept STEEM as a form of payment.

Discord: queen.steem#4975