Graphic Design Class Assignment - 3rd Lesson : Branding By @madilyn02|| 10% payout to steem.skillshare

Hello to my dear teachers and fellow classmates in graphic design class. In this post I am going to be attempting all the assignment questions given by sir @atim1234. Please continue reading as I do my best to answer the questions.

Question 1

Explain broadly what branding is.

Branding

Branding is a marketing concept, which aims at creating very positive and strong opinion of a company,.their products and service in the minds of consumers through the process of combining designs, logo, slogan, theme, etc .
Branding helps to differentiate a product from their competitors. For example, there are several companies selling water, and we all know how water is a simple natural resource, but what differenciates the water products from each other is their brands.
Branding is an effective strategy that helps people to immediately identify a product and it's company.

Branding has proved to be the most powerful tool ever used by marketers. A brand can never be copied and so maintains the uniqueness of the company and their products.
Branding involves the following:

• Brand identity, which involves, tone of voice, name, logo, design, color palette, typography etc.

• Advertising and communicating

• Packaging designs

• Pricing policy

• Branding definition

The difference between product, brand and branding are as follows:
A product is the article that is manufactured and sold by the company.
A brand is the identification mark for a product or perceived image that a product bears.
And, branding is the process of creating a brand for a product.

Question 2

Extensive explanation of the role of graphic design in the branding process

Graphic design and branding

It is the role of a graphic designer to create a logo, or a brand for a unique and simple identification of a product

Graphic design plays the role of creating visual representation of a brand. This include creating a logo, creating other brands branding materials such as marketing collaterals, business cards, website signage, social media designs.
For any brand to possibly be created and for it to have impact on people, graphic design must be employed.

Graphic design helps to win a very impactful brand message through the following:

• Logo design
  The logo in which a graphic design creates for the company's brand makes their product unique and memorable. Today we can easily associate a brand to a company. Whenever we see the particular logo, there will be no doubt in our minds that that a particular company owns it.
  This is the magic of graphic design.

• Web design
  A well designed website helps to create a professional image of a company. It helps to attract audience and maintain their loyalty to their loyalty to the brand. This website design is done by a graphic designer.

• Graphic design helps in creating letterheads, uniforms, stationery, t-shirts for brand promotion and product unity. These items are marked with the company's logo. It helps people to learn of the particular brand that is being promoted.

• Graphic design works at conveying or reinforcing brand messages.
  It helps to catch people's attention, It is is branding materials such as business cards flyers brochures signage to send this message and attract attention.
  Graphic design ensures that all efforts putting the brand does not become useless. It makes sure the materials for marketing looks memorable and can make audience to fall in love with the brands.

• Another word graphic design creates awareness of the brand is through email marketing. Graphic design helps to create email that are eye-catching and captivating to subscribers. The graphic designer includes the company logo to help build more awareness of the brand.

When used correctly, all branding materials large billboards, logos, flyers etc, they all help to communicate the purpose of the company. People respond more to visual communication that written was so graphic design helps to build connection.
The company's needs for graphic design cannot be overemphasized because without graphic design the company is getting nowhere, except to a close.

Question 3

Create an Ad, where you will invite people to join the #club5050 Program

The above banner is made for the purpose of advertising which is also a part of branding. Advertising helps to create awareness of a product and also the brand. Here the product we are advertising is #club5050. In the banner I invite people to join #club5050. I not only called on them to join but also explained a little of what they gain from joining the club. They will increase their own Steempower and also be supported. My ad places club5050 as a very supportive club.
With this ad I hope that everyone also joins the club and win big prizes as well.