LESSON 2: SECRET TO CREATING AN IRRESISTIBLE OFFER|| STEEM SKILLSHARE COPYWRITING MASTERCLASS

Hi friends, welcome to the second lesson of our copywriting training. Today, the main focus of the lecture will about the secret formula to creating an irresistible offer. By the end of today's lecture, you should be able to create irresistible offers for your business/product which will help you increase sales and revenue.

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CONTENT OF LECTURE

• What Is An Offer?
• Elements To Put Into Consideration When Making An Offer.

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What Is An Offer?

An offer is the act of offering something for sale or the submission of a bid to buy something. The major difference between a Copywriter and an Average Marketer is in Creating OFFERS. A marketer sells a product while a Copywriter sells an offer. For example, a product is fried rice, meanwhile an offer is fried rice and chicken plus a cold drink. A product which Apple sells is phones, but now it is combined into an offer, so each time you buy a phone, you're buying a complete offer which includes a charger and headphones. I hope you get the point now?

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Elements To Put Into Consideration When Making An Offer

• Problem
You must identify a problem and provide a solution to it. You must be solving a problem. Wealth, health and relationships have been proven to be humans biggest needs. Especially online.Problems can never finish. The more problem you solve the more money you get.Find a unique problem and solve it. One man's problem is another man's opportunity. Your hunger problem is KFC business opportunity.

• People
Money is in the hands of People, The more people you solve problem for the more money you get. Money is not printed, money is collected. All the money you need in this world is already in existence. Is only that you have not locate the people who are holding it. When you find the people and solve a problem for them you will collect the money from them. Your focus should be how do I collect the money from those that are in possession of it? The answer is locate them, find out the problem they are facing, solve it for them and collect the money. People buy solutions, not products or services. When you show that you can solve a man's problem, he will give you his money. Money is a reward for problem solved for a people.

• Place
The people that need your products and services are gathering in a place. If you want to solve problems for rich people you don't go to look for them in the midst of the poor, you go where the rich people lived or gathered find them and be in their face. You can never find a cow in the river. You can only find fishes there. If you sell the right product in the wrong market, you will not make any sales.

• Price
If people perceive you to be an expert, they will pay you an expert fee. People pays you according to the problem you are solving for them. The bigger the problem you are solving, the more people will be willing to pay you. That's why Doctors are pay more because is a matter of life and death. Never bring down your price in desperation. Never beg anyone to pay you for your services. When people know that you are good in what you do, they will always bring their money to you.

• Promotion
This is why you see big organisations pumping money on advertising. You have to put your product in the face of those that needs it. You have to promote your offer. You can have a very good offer but if people don't know about it, it will fail. It's not enough to have a good offer, you must put it in the face of those that needs it. Promotion is like fuel of your offer. No matter how expensive your car is if you don't have fuel it will not move. You have to be deliberate in Promoting your Business. You can use tools like Facebook Ads to promote your offer.

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Well, that's all for today's class, this is just part one of creating an irresponsible offer. Next Wednesday, I'll be dropping part 2. We'll be looking at:

• Why Do People Buy?
• Ingredients To An Irresistible Offer
• Elements Of A Compelling Offer

Make sure you don't miss out. See you next class.

Thanks for reading 👊
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