Good day teachers and my fellow Graphic students. Thanks for this wonderful lecture @atim1234 on the topic "Branding" and below is my home task.

Homework Task.
Explain broadly what branding is.
Extensive explanation of the role of graphic design in the branding process
Create an Ad, where you will invite people to join the #club5050 Program (Best Ad Design, will get 10 STEEM Prizes from me, @atim1234

a. Explain broadly what branding is

Brief History

The origin of can be dated back to thousands of years around 2000BC and it was used for mark of ownership. Farmers will brand their livestock to make them look different from other livestock to make and craftsmen will imprint symbols on their goods to show their origins. but, as time progresses, branding has become a medium that companies uses to market themselves and create a bond their customers.

Source

From the above the above image you will discover the mark ranchers burned on cattle which is one of the earliest form of branding to signify ownership which a precursor of company logo we see today .

Definition of Branding

Branding can be define as the means of providing a meaning to products or services by creating and molding a brand in the users minds. It is an approach designed by a company to help people identify their brand easily and give them reason to pick their products over other products , They do this by indenting mark of ownership on their product.

Brand is the set of idea customers have about your product . But branding is the things you do to implant or cultivate that brand, so any step you take to mold your brand is branding.

For example ; products can easily be duplicated by other competitors in the system, but branding will make it unique. For instance, Pepsi and Coca-Cola are very similar, for some reason some persons are more connected to Pepsi while others are connected to Pepsi so it will be difficult for consumers to differentiate which one is Pepsi or coca-cola without branding.

Source

Important of Branding

• It makes a product to stand out from other competitor.
• It create connection between the producer and consumer.
• It turns the consumer loyal customers.
• It ensure that people perception, experience are consistent across all your products.

Extensive explanation of the role of graphic design in the branding process

What is Graphic Designing

Graphic design transmit idea or messages in a visual way. It tends convey information in a digestible way. Graphic designing is the act of creating visual content to transmit information . so Graphic Designing play a crucial role in Branding

Graphic Designing help to build your own unique brand identity

Graphic designing helps you to create your own unique style or tone that differentiate you from your competitors. They create a brand identity that makes you client or customer stick to you and differentiate your products from others. And by create unique identity it ensures that your brand looks consistent in the market.

Graphic designing helps to convey brand message

Graphic designing helps to convey brand message of your product or service in special ways. A nice Graphic designing can convey your message in form of illustrations in order to propel your brand to a great extent.

Not everybody can read and English language. but no matter your primary language or level of education everybody can understand images and visual aids so information about the band can be conveyed to multilingual audience through branding.

Create an Ad, where you will invite people to join the #club5050 Program (Best Ad Design, will get 10 STEEM Prizes from me, @atim1234

Conclusion

In summary, a product is what a producer market or sell while a brand is the image the consumer perceive or what the consumer see and branding is the approach of creating that image..Thanks for reading through this article.