Alternatively, it could mean that Justin Sun has realised that he needs to pay some people some money to make some improvements.
From the article...
The core issue is that Western communities take everything too seriously. If you say something, they must see the results and real delivery.
Hang on Justin... are you telling me that if you say to a Westerner that you'll do something, then they'll expect you to do it? Unlike in China where you can lie your tits off and nobody gives a shit?
The plan was to buy Steemit, make an uproar in the press, add a tron, make even more uproar. All this would lead to an increase in the price of STEEM. Then once again make a uproar in the press, saying that Steemit is very profitable. And sell at the peak of hype, earning ten times more than invested. This is his style.
Ah, in English, we call that "Pump and Dump". Unless he forgot to dump.