It sounds silly! no, really.... if one would like a hot-dog with a can of cola, its no problem, he will be getting the 'taste contrast'. But adding cola to the ketchup?.. heretics! blasphemer marketers.... btw, my latest new find (ofc if you'd be intrested to hear) was a basil-flavoured ketchup, really nice and fresh addition to the classic taste. #colachup