On making arguments for buying when using rhetoric, and the reaction that the customer or the potential customer is convinced that choosing the organization or the product is the right way of all conceivable ways that we are finding on the planet!

in WORLD OF XPILARlast year

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Georg Johannesen was working by the University of Bergen when he entered the labor market for the universities in Norway, and he was the first Norwegian professor in rhetoric, and we are grateful for him today, and he made many nice and interesting and exciting things for Norway. And he had many knowledges, skills and attitudes about what rhetoric is, and how it can be used to the pleasure of the working life and the organizations that are needing such competence, and rhetoric is the art of convincing a customer or a potential customer with the elegance and the practice of why choosing the organization with an economic support, or just buying a product is the most sensible way to operate and to do business relations in the life.

You know, we should always appreciate our friends, and there are still coming new of them, and we are also loving the established and new families in our known environments, and we should love the people we are meeting, although we are getting older and older, and there is not such things as a free lunch, and hence many things should be paid for today, but the organizations are doing the SERVQUAL investigations and recommendations, and therefore you get an acceptable service and quality to the right prices, and we should do what we want in the life, and we are free to search for whatever place and organization that we are qualified for, and there is much to do here, so we should choose something, and we should always be engaged with doing quality and quantity works the places where we are, and we are here to think, feel, act and react, just as the organizations, the markets and the relations are functioning within.

Rhetoric is making meaning and structure and standpoint in the conversations, and it means to be engaged with spoken, written and visual languages, and the body language is always important, and we are here to create and to maintain the reality, and making more sales and doing the markets even larger, and when we have done much work in the market, we should open up for focusing on saying and writing the right words on the right places, and the way to sales is often in using a good script or just adjusting and adapting some words to new persons and new situations, and hence there is a philosophy and a way to understand what is going on in the markets, and you know selling cod and salmon and other things to international markets, that is about giving and taking messages, and you know the difference in national and international trade is where we are and how we define to be inside the borders of the country in question that we are within in. And that implies that languages and cultures and culture shocks and entering strategies are something we should think about even stronger and more carefully than ever before.

So, the earlier philosophers in the sciences talked and wrote about how the languages and the words could be used to making lovely and friendly and meaningful dialogues, and we are here to do the job alone, and we are also together with other employees when we are selling what we are selling, and when several people are doing the same job, we find the working place even more social, funny, interesting, exciting and filled with motivation, and we can make some jokes, and making the social affairs even better and more meaningful, and we are here both to be serious and funny about what we are doing.

We are using arguments and different buying signals when we are placed out there in the markets, and some people beginning the chatting and the conversation with a NO can end with a YES. So, we are using rhetoric to motivate, inspire, inform, or persuade readers and/or listeners, and we are here as sellers to offer a better daily life for the market, and for giving information about why we are here as sellers. And rhetoric is the way we are framing the market for understanding the communication even better and stronger, and for getting people to agree with our perspective or our perspectives, and hence this is a good background for doing many sales. Welcome to the organizations, the markets and the relations!


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Sverre Larsen

Kristiansand, Norway


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