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RE: The High Luxury Brand Called Apple
one day talking with a friend I asked him why people are willing to pay more for a device that the truth is not the best, to which he replied they do it for the feeling of being able to do something that most can not, so simple the customers of that brand buy them because they know they are expensive and most can not pay.
That is very true, the pride and the satisfactory feeling that a lot of people will not be able to afford the product is the reason why they buy it.