The High Luxury Brand Called Apple

Not everyone is able to afford an apple product particularly not in the region where I stay, apple products are expensive to purchase over here and those who are using trendy apple products are usually regarded as financially capable people in the society and I really have not heard about a new apple product that is less expensive because the price of the product keeps increasing as a new product is unveiled, as high as apple products get, their customer base also continues to increase and so many people want to associate themselves with apple.

apple-1839363_640.jpg
Source

The magic formula used by apple will be the unique style and quality of their product which has brought them faithful customers all this years, it is believed that once it is apple it is unique in style, in shape and in quality so its degree of quality is second to none (according to faithful customers), but there are also other competing mobile products that are way less than apple.

Another thing that apple does is that they do not provide you their product completely, they sell their laptops and mobile devices to customers and they eliminate certain parts of the computer which will make you pay more for the product if you want to get them. A normal apple mobile device does not come with much memory space so if you want to get more memory space for your apple mobile device, you will have to pay more for the memory space, the same thing goes for an apple mouse and an apple keyboard, a customized apple accessory will cost more to purchase and more to maintain which means more value to the company. There are competing products that offer similar speed, service and quality but they have not been able to beat the apple demand since apple has built a type of value in the minds of customers that will be quite difficult for a baby company to beat.

The value placed on apple products is the elegance that it offers, when customers buy apple products they are not just buying it for the technological impact, they are buying it for the style, the grace it carries, that aura of elegance with smartness and the prestige that it gives to the person holding that apple product. Apple can be considered as a company that is more of a luxury company than a tech company.

READ MORE

https://www.reuters.com/companies/AAPL.O

https://www.dnb.com/business-directory/company-profiles.apple_inc.ec7f550b3a97b94d919d837672573959.html

Sort:  

I don't one of the apple product maybe because I cannot afford it at the moment and I feel majority of people that purchase the apple product only do so for the show-off purpose.

Most times when I look at the brand apple, I believe there is nothing that is so special in the brand and am still wondering why people keep patronising the brand despite the expensive tag on the brand

Maybe the response to this will be the fact that a man's food is another man's poison.... I don't have one too

Hello friend @frederickbangs undoubtedly apple is a very prestigious brand, in phones is very coveted, at the time huawei tried to make the competition but was sanctioned, for many Apple is synonymous with quality and prestige.

Who knows about technology knows that they can get other computer and telephone equipment of excellent quality - performance and above all more economical.

See you later, I hope you feel good !

they can get other computer and telephone equipment of excellent quality - performance and above all more economical

What I feel too but I think the luxury brand is just what some people always want.

one day talking with a friend I asked him why people are willing to pay more for a device that the truth is not the best, to which he replied they do it for the feeling of being able to do something that most can not, so simple the customers of that brand buy them because they know they are expensive and most can not pay.

That is very true, the pride and the satisfactory feeling that a lot of people will not be able to afford the product is the reason why they buy it.

 4 years ago 

@tipu curate

The Apple brand has gotten to a level where i think it is overvalued. Apple and its products/services is actually big and truthfully it has become a household name.

I will consider it as being overvalued also, the hype is not just worth the quality received.

I dont know wjy people prefer brands such as apple over others, i have never found something in it as special as it is being treated.

Same here too but people just love the luxury brand.

Apple is really dominating the gadget tech space when compared to other brands due to the luxuries and high cost of items making the customers feel like they are more wealthier than other people using different products. This is really a very wrong idea to me though.

Thanks for sharing this great post with love from @hardaeborla and I hope you have a great day ahead 💕❤️💓

Coin Marketplace

STEEM 0.24
TRX 0.11
JST 0.031
BTC 61122.11
ETH 2972.46
USDT 1.00
SBD 3.66