RELATIONSHIP OF SEARCH ENGINES AND CONSUMER BUYING BEHAVIOUR: METHOD FOR REACHING CONSUMERS ONLINE
"The spread of Internet use gave birth to an audience using the internet in a specific part of the day and attracted the attention of business with their consumer identity. The increasing number of Internet users has launched a new era in consumer communications in terms of Businesses & Brands."
Consumer decision-making process has begun to show some differences with the developing Internet
technology. Consumers before the Internet used to feel the need to physically walk around the shops in the investigation of the products and preferring the traditional media during the access to information process regarding the products or services. After internet this has tended to change and consumers have started to prefer internet in the process of access to information.
Therefore, the cost and hassle of access to information largely be eliminated and internet has been playing an active role in consumer purchase decision process.
Good-Luck (Team Expertek)
www.expertek.net
I must agree that data really plays an important role in the success or failure of a company nowadays; which is why knowing how to use search engines to your advantage is a must.
With search engines, you can monitor not only the buying behavior of the consumers but also the strategies of your competitor and be ahead of the trends in your niche.