Brand Position Mapping Is A Must To Do Thing For All Digital Marketers ?

It is mandatory to use a brand positioning map to develop your market positioning strategy for your products or services. These maps are not, however, built from your views of your marketplace but from the perceptions of consumers and so are sometimes called perceptual maps. These maps give a clear view, though a little subjective, of where your brand or products sit versus your competitors, thus highlighting any gaps in the market and demonstrating where there are areas of intense competition.

good-luck (Team Digital Performance @ Expertek US)
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