Why We Need A Good Content Activation Strategy ?

When a business decides to fund a content marketing strategy, the initial stages are always exciting. Just coming to the decision of which audience and content niche to target is an exhausting process, but once complete, the company is ready to create content…everywhere ! So is that a right approach? However instead of answering my own question its better to first go through the few major components of building up a content strategy....

4 Components
Whether you are a media company, a large enterprise, or a content entrepreneur, building a loyal audience includes....

First, identify one target audience
Choose an audience that is too broad and you’ve already failed.

Second, you need a differentiation area
We call this a content tilt. Basically, why would anyone want to engage in your content on a regular basis? we call it content gap that you can exploit to rise above all the clutter.

Third, you identify the primary content platform
The one that makes the most sense for your storytelling. Both your expertise/skill area and the audience will dictate that.

And finally, you select your primary content type
These could look like videos on YouTube, text/images in an email, audio on a podcast, and imagery on Instagram.

good-luck guys (Team Digital Performance : Expertek Cyber Solutions Inc.)
www.expertek.net