What's Wrong With My Ecommerce/Online Business Goals Strategy ?

The most crucial part of any online strategy, is outlining clear business objectives. If you ask
an e-commerce store (a site that is able to transact directly online) which sells washing machines what
their objective is, the answer will be to sell more washing machines, definitely. However, it’s not that
easy and the issue can become more vague when the business goals are clear.

Magic questions to ask when outlining the online goals are:

• Which types of washing machines do we want to trade more of?
• At what cost per sale (cost of marketing)
• Does the cost per sale (cost of marketing) allow suffice margin?

Good-Luck (Nawaz/Team Expertek)