Introduction

We are really thrilled at the great things that happen when people work together as a team with one mind. In less than 3 weeks of putting hands and hearts together, SteemAlive as a community has achieved some success worth celebrating. We hope to touch lives through this project and add much needed value to the Steem ecosystem. We have are growing in membership and subscription to our community. We hope to achieve greater goals down the line. But before going further, this publication has a goal.

The purpose of this article is to give some insight what we hope to accomplish by or before the 31st August, 2020. SteemAlive as community wants to secure a training facility in strategic part of the city in Aba, Abia State Nigeria. The next part of this article will address 3 crucial questions that informed this decision.

• Why do we need a training facility?
• Can we be taken serious?
• Have you seen a suitable training facility?
• Do you need assistance?

Lets go straight away with the first question.

Why do we need a training facility?

There several reasons why we thought is necessary to rent a space as a base for our marketing efforts.

1. Our Target market: Nigeria is one big commercial nation where every organization wants to have a solid presence. With a growing population of more than 200 million, it remains the most populous black race. With this sheer number comes great business potential. It is no surprise that companies and businesses from all over the world, especially from Asia, target Nigeria because of the enormous market size. And many businesses generate a great percentage of their revenue from the Nigerian market. When it comes to social media, Nigerians are a force to be reckoned with. For example, Facebook records as at July 2020 has a population of 20million users from Nigeria. It is the same with other social media platforms.

We as a community understand the great potential for growth which Steemit has in our Country. But for this growth to be achieved and and sustained, some structures need to be put in place. Steemalive as a community want has the potential to bring a good number of people from our Country. But because we are not just looking at average users, we are targeting investors. Normally, marketing these kind of people require an office or a training center. Usually the first question from such business-minded people is: Where is your office? If you are not able to give an address or they are not even convinced with how the place look, you have lost from that point. Because they are afraid of giving out their money or investing in a project they heard in the street. They want to have a place where they can find you to discuss business.

Additionally, because we are looking at a sizeable audience, there is need for a place where you can offer mentorship. We have planned on our marketing strategies, and we will be getting a siazeable number to join. Some of these people are not originally content creators. A training facility can be used to teach them how to do anything on Steemit.

So a training facility will serve to assure potential investors that Steemit is here to stay and does have a solid presence. This in addition to serving as a location for offering mentorship and guidance. There is another reason why we needed a training facility.

2. Branding: Branding is a very crucial part of any marketing effort. People tend to trust branded businesses because they look solid, assured and dependable. A training facility fully branded with Steemit, will serve to calm any doubting minds. When, as part of marketing, you tell someone that Steemit is really a global brand and not just a Nigerian thing, they want you to back up such a claim. A huge way to portray Steemit as a global brand is to have a decent training facility that will be branded in Steemit image and colors. It really be difficult to prove that Steemit is such a global platform when they rarely have a physical presence. Nigerians, like many other people, are easily convinced to part with their hard-earned money when they realize they are dealing with an organization recognized globally. Later in this article, we will show how much big businesses have gone to brand their business in our city.

So basically, we want to enhance the image of Steemit as a big and global organization, with our Steemit branded training facility. It will go a long way in easing doubting minds. Nigerians are easy to wing over with that huge image created in their minds. It happens to people generally. It is a big-time marketing tool that we want to utilize with branded training facility.

3. Organization and Co-ordination: A facility like this will make it easy to meet, connect, network and organize our marketing efforts. It can serve as a launching point. It can serve as a think-tank. It is almost difficult to discuss opportunities for growth and brainstorm without a physical point to meet especially for the leadership. So this training facility will help the community to effectively coordinate marketing efforts and unite as a team.

The above 3 reasons and more made us to agree that having a training facility will give us an edge to market Steemit more effectively to our target audience.

Can we be taken serious?

The short answer is yes. In a very short time of coming together as a team, we have shown that we have can commit to this project long term. We have invested a lot of time and some resources to prove our communitment. Here are some of the things we have done.

1. Our Website: We paid to register a domain, host and design a mobile responsive website for our community - http://steemalive.com. We hope that in the nearest future, Steemit will have a better interface that will appeal to people, especially to mobile users. So we designed this site as a first marketing tool to catch the interest of a potential recruit in a stylish manner and then direct them to Steemit once interest is established. Additionally, we use the resource center page of the website to archive beginner tutorials that will help new users learn at their pace. Ofcourse, the lessons still direct them to steemit. So our website is like a marketing funnel that brings people to stemit.

2. We powered up: It took just few days for us to discover #SPUD4STEEM. Within these few days, we were able to raise funds and compete in the event. We powered up 2000 steem and eventually won 3rd position in the August #SPUD4STEEM.

3. Marketing tools: Even before @steemitblog announced for free branded Tshirts, we already have plans to in progress to buy shirts and brand them with face caps. Before the ending of August, they will be ready. Our fliers will be ready by next weekend.

4. Group chat: We are active on Discord and Whatsapp. We are mostly active on Whatsapp because it is the most popular chatting app in this part of the world. We however remain active on discord. Through these medium, we retain members and let them know of any updates.

These are some of our little efforts so far. We have limited funds, but we have been able to use them wisely in our marketing efforts. We still have budgets for sponsored ads on social media, Radio and TV commercials, and other programs.

Have you seen a suitable training facility?

Yes. We have searched and gotten a nice facility in the city. It is strategically located 5 minutes away from a Smartphone shopping district. Hundreds of people come to the St. Micheal street to shop smartphones and accessories. This hotspot is just 5 minutes away from this facility we want to use. It will be an opportunity to stay close to this busy smartphone hub, and utilize the crowds that come there.

Here are some pictures of the facility and a 1 minute video of inside of it.

The proposed facility video