The Impact of Blockchain on Digital Content Distribution

in PussFi 🐈last month (edited)

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INTRODUCTION

There has been a radical change in how digital content has been distributed especially in the last two decades due to the creation of the internet which opened up boundaries for the distribution of music, video and games as well as written content. Though this has brought along a number of positives most especially for the consumers as costs have gone down while accessibility has increased, it has also resulted in some negative aspects like piracy, unfair sharing of revenues, and monopolistic tendencies by the distribution platforms. These hurdles have propelled content makers to look for other models that will enable them exercise control over their creations.

It is now clear that Blockchain is one of the best tools for solving this situation in digital content distribution. In particular, the exploitation of blockchain which is decentralized allows for the protection of the creators’ rights and guarantees the due payment for the effort without having to share proceeds with conflicting third parties. It has brought forth developments in new platforms and ecosystems that seek to enhance and change the manner with which content is created, shared, and consumed over the digital space.

As time progresses, TN87 it becomes increasingly evident that blockchain technology will change the distribution of digital content and of its core assets. From giving indisputable evidence of ownership to supporting tiny transactions to promoting openness, and clear processes blockchain technology is changing the game of content distribution and adoption"""

DECENTRALIZATION AND ELIMINATION OF INTERMEDIARIES

One of the most notable ways in which blockchain is disrupting digital content distribution is by removing intermediaries. Traditionally, creators have had to rely on the likes of streaming services, publishers or distributors to access their target audience but these intermediaries take a significant cut of the revenue, leaving creators with little profit.

Thanks to blockchain’s decentralised nature, creatives can now distribute their work directly among consumers.

Blockchain-powered platforms facilitate peer-to-peer sharing and selling of content where users can buy or stream music, films and other creative works directly from creators themselves. In addition to increasing profit share for artists and developers, this level of direct transaction gives creators more control over how they monetise it and who gets access to it.

Besides, elimination of intermediaries results in a price reduction for consumers. Creators can set lower prices of their contents and still make the same profits due to the fact there are no middle men who must be payed. The increased directness creators-consumers is another important idea brought by blockchain.

TRANSPARENT AND FAIR REVENUE SHARING

One of the age-old problems in the digital content industry has been a lack of transparency in how revenue is shared between creators and intermediaries.

Most creators have no way to determine exactly how much money their work makes, or where that money comes from. Blockchain provides an open, transparent, and immutable ledger system that records all transactions related to the distribution of content. This can not only help ensure that everyone gets paid what they’re due, but also provide a clear record trail for disputes.

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Smart contracts are self-executing contractual agreements with terms directly written into code. Smart contracts can automate the assignment and distribution of revenue streams from purchases or licensing deals for works by storing information about rights holders and automatically executing micro-payments based on pre-agreed rules through the execution of lines of code.

This kind of transparency is especially valuable in an industry like music and entertainment, where royalty payment disputes are rife. Blockchain guarantees precise and timely payment to creators without the need for trust in centralised platforms or intermediaries.

ENHANCED INTELLECTUAL PROPERTY PROTECTION

Blockchain technology has proposed change in an extremely positive way in the field of copyright protection of digital content. One of the most difficult issues facing creators in the digital era pertains to distribution and usage of their content without permission. Immutability of records in a blockchain helps these professionals in addressing their threats since all transactions involving a piece of art can be recorded and the ownership verified just as any other item in a ledger.

Through registering copyright creation and distribution onto a blockchain, creators can defend their productions and registered works with the authenticity stamp of their copyright registration and ownership as all these can be easily verified. This is especially beneficial in industries such as music, film, and art where copyright theft is common. For example, Ascribe and Verisart enable artists to upload their creations onto a blockchain, thus preserving records which can help determine ownership if questions arise.

More so, blockchain technology provides that the creators can leave reasonable licensing requirements on the content created. The content is held in a cursive form owing to service provision that uses such conditions. Hence, conditions are placed against the content use allowing the user to control as much as possible how the content will be used, who will use it and the extent to which the content can be shared reducing chances of IP theft and making payment for content use fair.

MICROTRANSACTIONS AND NEW MONETIZATION MODELS

The use of micropayment as well as decentralized distribution models is also going to change how content is distributed through the blockchain technology. The conventional system of payments uses high transaction costs which makes it hard to perform low value transactions. There is a distinct advantage of the blockchain in that the transactions costs are quite low and the transactions are also fast enabling micro payments where consumers are charged per use of the content.

For example, instead of paying for a year’s subscription of a service, users could pay a few cents to read, listen to or watch for that balance in those resources. This brings new ways of making money from content which is especially beneficial to individual authors who do not have the means to set up extensive distribution networks. Similarly, such platforms as Brave and Steemit are already making attempts to allow users to pay for every action via cryptocurrency and even give tips to the content creators.

CONCLUSION

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By creating new intelligent monetization methods, Including a smart partial withdrawal, while and The technology and the impact it can have on the distribution of digital content differs from traditional Content distribution upon integrating blockchain into the distributing system. Since this removes middlemen and increases transparency, it has become easy for creators to manage their content and connect with the audience directly.

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