Business Activity || Using The Internet Technology For Effective Marketing Of Your Products & Services || By @pocoloco01

I had a conversation with a friend's grandmother a few days ago when I gave them a visit. During the conversation, something drove me to ask the woman, who is in her early 80's, about how items were sold when she was a kid. To my amazement, she told me that the first tactic she used was "word-of-mouth." The response surprised me, and for a few moments, I wondered how limiting marketing was in that era, because utilizing that way almost certainly indicates that marketing will not reach the desired consumer base rapidly. I then fastforwarded to this period of technical breakthroughs, where I noticed how technology has aided in the marketing and promotion, in no small way.

We all know that marketing is an important component of any business since it allows you to notify your customers that you have a product or service that will benefit them and gain their attention. So you'd be correct in assuming that any product's progress is mostly determined by its level of exposure, which is achieved through proper marketing. Your product or service will not sell itself, even if it is of outstanding quality. Of course, without marketing, how can buyers know that the product exists?

Because of technological advancements, marketing has been much simplified in this period. You'll agree with me that the world is rapidly shifting away from offline modes and toward online ones. This may also explain why so many people are attached to their smartphones and computers on a daily basis. The reality is that individuals (such as your targeted consumers) now spend the majority of their time online, it will be very prudent and beneficial to your business/service to take your marketing methods to them online.

A friend of mine who works in clothing delivery told me a few days ago that the majority of her customers come from her internet advertisements. This is only to let you know that digital technology has improved marketing.

When it comes to marketing with technology, this generation has provided us with a plethora of options. Take, for example, social media (such as Facebook, Twitter, and WhatsApp status); many individuals have used it to reach potential customers from the comfort of their own gadgets. By effectively utilizing your own followers and contacts, you can get this for free. I've a friend who deal with phones and accessories, he got his customers from the WhatsApp Tv and groups.

_{Screenshot From Facebook Marketplace}

Aside from social media, there are broadcasting technology that can be used to promote one's products and services. Radio and television stations are examples. Those who watched the 2022 African Cup of Nations (AFCON2022) may notice that a Binance advertisement was shown repeatedly throughout the match. This was a paid advertisement that resulted in more people learning about Binance and the wider crypto world.

Consider the following facts to understand the power of an internet technology: the world's largest taxi hailing business (Uber) was established entirely online and does not own any taxis. The largest supermarket in Nigeria (Jumia) is only available online and does not sell its own goods. The list is extensive. One of their most notable features is that they function practically online, utilizing numerous technological components. As you can see, the advantages of technology are felt strongly in the sphere of marketing, and as a businessperson, you should take use of them as well.

_{Screenshot From Jiji}

I'm a big fan of the internet, I used Jiji an online local market place to sell and buy new or fairy used products. It's free and easy to use, this is what the internet has given us as a business man or entrepreneur.

All unsourced images are designed with canva app

Business Name	Using The Internet Technology For Effective Marketing Of Your Products & Services.
Owner's Name	@pocoloco01
Business Address	Lagos, Nigeria.
About Us	Link To Presentation

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