Business Activity || A Good Customer Relationship Is The Most Effective Tool For Business Growth || By @pocoloco01

"customers are the backbone of the business, they are always right in everything"

When it comes to customer relationships, the above phrase is highly popular, and I believe it is true. You'll agree with me that your consumers are one of the reasons you're still in business. If you take away your customers, your business will crumble. As a result, you'd be correct in assuming that customers continue to be the driving force behind any company's success.

The reality is that a satisfied customer can introduce you to new customers by referring you to their colleagues and neighbors. Similarly, consumers who are not treated well by you will spread unfavourable publicity to others, putting you at danger of losing business. You must understand as a businessperson that you must give your customers what they want and how they want it, not what you want or think they will want. As a result, you must interact and relate to them in order to know how to best assist them.

Many businesses have a feedback system in place so that customers may express their opinions on their goods and services. It is not enough to have a great product; you must also keep your customers pleased. In truth, it's not just a fantastic product that attracts and retains customers; it's also important to maintain a positive relationship with them. Even if your excellent product attracts people, you will require more than the product to keep them. The retention of consumers, of course, is what drives the business to expand.

A friend of mine who works as a hairdresser told me about an experience she had. Someone came to her shop a few months ago to do her hair. That timeframe occurred during the festive season, when most hairdressers will be swamped with work and won't have time for new customers due to the high volume of existing customers. My friend, on the other hand, agreed to perform a home service on Sunday, a day when she was supposed to be relaxing. The customer was overjoyed and highly impressed with this service after she finished making the hair. The customer was planning for her wedding a few months after the incident, during a time when most hairdressers don't generally have many sales because the festivities were finished.

Here in Nigeria, during a wedding ceremony there is a tradition known as "the bridals maid," in which a group of bridesmaids dress in the same outfits and plait their hair in the same way. Because of how well the customer was handled by the hairdresser the previous time, she hired the same hairdresser to do the hair for all of the bridesmaids. While other hairdressers complained about a lack of business, she had more than enough on her hands. She made a lot of money after she finished the hair. She would have lost the latter work if she had not served the customer properly the first time, or if she had rejected her and refused to go the extra length to make her hair (home service on Sunday)

The initial impression you make on a consumer is more important than you may realise, and they will vividly recall it because it is important to them, and they will rate your business based on that impression. As a result, you must strive to make a positive first impression when dealing with customers, as this will influence whether they will be retained or not. Retaining a customer does not always come at a high expense. Even a simple "thank you for shopping with us" can leave an impression on their minds.

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Conclusion

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Always strive to meet or exceed expectations in your business and to provide services on schedule. Most people place a higher value on supply and availability than on capabilities. Your services may be effective, but if they are not available to potential consumers, they will not be recognised. Always ask yourself if what you're doing as a business owner will attract or repel customers. Put yourself in the shoes of a consumer and consider whether you would be satisfied if you were treated the same way. If you don't, it's not a good idea to do it to your consumers.

All in all, "customers are the backbone of the business, they are always right in everything", without them there are no business.

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Business Name	A Good Customer Relationship Is The Most Effective Tool For Business Growth
Owner's Name	@pocoloco01
Business Address	Lagos, Nigeria.
About Us	Link To Presentation

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