The main purpose is to have a marketing plan to promote the business which includes its strategy, its direction, its services and last but not least to determine the profit base of the business.

Photo by John Schnobrich on Unsplash

---

With today's I.T technologies, one of the most effective ways to promote a business is to use e-commerce. With these I.T methods, the online business can easily spread across the country and the world, especially by using social networking application tools such as Facebook and Twitter to list the URL of the website and allow the reader to become a fan and get benefits for him such as first 100 registered fans get 10 free online bonus points for online transactions.

---

Another online method is to use online media advertising through Youtube - an online short film sharing site where we can easily advertise through a short clip.

---

In addition to online advertising, we may place the advertisement in various presentation media such as newspaper, television, road billboard, flyer, small sports shoe with our website URL printed on it and many other advertising media.

---

In order to attract the existing and new potential customer either online or offline method, we are able to organize some promotional activities and events to promote our newly introduced e-commerce services by online banner advertising through local famous online blogger site with permission, publishing through local newspapers using a unique format of reverse advertising upside down.

---

In addition, the website should be updated from time to time for the latest shoe fashion, designed and always display photos of a famous artist or actor where he appointed an authorized ambassador of his brand for shoes, where this will be another way to attract young customers. an authorized shoe ambassador is their fan or which famous sports team sponsors brands like Adidas or Nike, which was all the shoe brand available in your store.

---

Photo by Marvin Meyer on Unsplash

By participating in social networks online, we can promote new services through e-commerce. People can simply click the 'LIKE' button and share information, such as promoting the store in the added list of friends and other ways to use 'search engine optimization' is to attract subscribers to your website from other search engines, where it is an idea to start new the purpose of the site.

---

In addition, we can organize several meetings, especially with local famous bloggers, where their blog pages have a constant high user access - one of the best ideas to promote online business. Also create some merchandise with your web address printed as one of the promotions.

---

One effective way is to try to get your store as an authorized dealer for a famous shoe brand in a country or region, where your store website will be listed on their website, where it will be accessed worldwide, where most consumers first browse your favorite brand. website and locate their local authorized dealer. Once your store is appointed as an authorized dealer, try to print the brand name on your business card, where it is also one of the ways to promote the status of your store, which will reflect on the reputation of your store.

---

I would like to suggest the creation of an internet kiosk in the store so that the visitor can familiarize himself with the store website and allow the customer to sign up for membership through the website and it is also another way to present the shoes that are available in the store. than walking around the store, which will make the customer feel more comfortable and accessible.

---

In terms of no less effectiveness, promote through the yellow pages directory and briefly show details about your company, such as the website URL, store address and contact number or even a small map to find the store, or try to advertise in a famous sports magazine and newsletter . .

---

On the website, it allows the subscriber to get more information about the special shoes, such as the material of the shoes, what kind of sport is ideal for the shoes, any famous person using the shoes, especially athletes, for example NBA star. If possible, notify the website if there is a promotion going on. To provide foot care services or health information that is believed to be useful information or awareness to the participant. Allow the subscriber to post comments on the site, such as a question or FAQ column. It will be wise if you can provide a size chart or chart and even the foot size in different regions (US or UK) for foot measurement purposes.

---

We should implement some customer service to make the subscriber feel more comfortable when buying shoes online. Customer service can do online payment methods such as Mastercard, Visa or Paypal or even give them free shipping when they launch a new web promotion or charge the subscriber an additional 5% for free shipping and it would be great to implement a tracking system so that once the transaction is successful , the buyer will be able to easily track their purchase item until it is delivered to the buyer and let the buyer leave a comment or message on our services so that we will be informed if any improvement is needed and we can bring our online business to the next level .

---

Photo by Glenn Carstens-Peters on Unsplash

Additional measurement should be available on the website, such as website access measurement. From there, we are able to analyze and compare with the store the amount of customer visits on a weekly or monthly basis.

---

One of the promotions of the newly launched website is the use of online pedicure services. This service can help the subscriber to realize, especially in the advertising of footwear through any promotional activities, when the subscriber is interested in the way of advertising and to enable the subscriber to understand what type of footwear is suitable for his purpose. With this kind of service, it can attract new potential subscribers and consider the idea of ​​promoting online business.

---

---

Following an ideal and strategic marketing plan, promoting an online business or e-commerce is very easy and useful. But, of course, we should take into account other business factors, such as its consequences, the allocated budget, and the most important thing is to collect as much sufficient information as possible to always look more interesting for subscribers.

---

Although there are various ways of advertising and with a limited budget allocated, it would be difficult because it is the main key point for the overall idea. With e-commerce, the limited budget will be put aside because the internet is basically free for everyone and it is easy to do online advertising such as online classifieds website - one of the best resources to promote online business.

---

With a well-planned marketing plan and if possible with some financial strength, I believe that this online advertisement will gain a starting point and success, because nowadays people prefer to buy online as a way that is convenient and available anywhere and everywhere, as long as there will be the availability of Internet access.

---

Business Name	Ick-design
Owner's Name	Icon Monday
Business Address	Uyo, Akwa Ibom State, Nigeria 🇳🇬
About us	LINK

Thanks for reading and see you in my another blog

Note 10% Payout to community account