RE: The key to promoting Steem is NOT promoting Steem
solid premise ... do things on Steem let that be known on other places you hang out and let people get curious enough to want to see what has you here.
With our user base I've never quite understood the push to bring big names over. They are fickle at best and the followers moreso. Once they learn there is not thousands waiting to hang on their every word, they will wander off.
However, build to the point their followers are here and asking them why they are not on Steem to, they will come and stay.
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