The Effectiveness of Developing a Media Marketing Model To Promote STEEMIT on Online News Portals - Cost Up To 15 SBD

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Hello promoters around the world and stakeholders in the PromoSteem community!

Development of Marketing Media for Steemit Promotion

Along the way since March 2021, we have developed several marketing models in Steem Blockchain promotional activities. A long journey that brought us to a great achievement from what we have developed before. One of the promotional models that we have developed is through the concept of media marketing.

Promotional activities with the media marketing model are one of the most popular promotional activities. Even some other users have adopted the model we have developed. No exception for users in Indonesia, especially those who are very active in promoting steemit through a promotional model with the concept of media marketing.

Benefits of Using Media Marketing

Media marketing is a promotional activity model that uses digital-based promotional media. Media marketing is a concept by using media, devices, or means to promote the steem blockchain through digital devices or internet networks. This promotion model was originally developed through social media such as Facebook, Twitter and Instagram.

The reason for the adoption of this model is because media marketing can help speed up the process of promoting the steem blockchain to the public. We cannot deny that the use of digital devices such as social media provides us with various conveniences in the process of delivering information that is faster, more precise and accurate. Even in this digital era, people are more likely to use mobile devices because of the various conveniences they get.

We believe that the media marketing model we have developed has reached thousands of public eyes. That way, information about steemit has spread widely in digital devices. In the end we have been able to reach the target market for the purpose of promoting steem blockchain.

Steemit Advertising on Social Media

The marketing models that we develop are part of an advertising-based promotion system. The intended advertisement is advertising the steem blockchain through social media and other digital devices. The advertising process takes advantage of the services of the application provider by risking a certain amount of fees within a certain time frame.

By utilizing advertising services from social media, we can determine the object/promotional media that we will use to promote the steem blockchain. The promotional media we use are usually banners or promotional videos about the steem blockchain. In promoting through advertising, we also add links to the steemit site.

Advertising on Online News Portal

This advertising-based promotion also makes it easier for us to determine marketing targets. In its development, I also continue to innovate to develop the concept of media marketing. After the promotional activities by means of advertising on social media went smoothly, I continued to adopt several other promotional models.

In the end, I glanced at news sites to expand the promotion network through advertising on news websites. According to my analysis, online news sites can be used as marketing media to promote effectively and efficiently. I'm trying to place a promotional ad on a news website in Indonesia.

Determine the Type of News Portal and Target Marketing

Advertising on the online news web must be motivated by the fundamental values ​​built by their company. Sometimes some online news websites don't give permission for cryptocurrency based advertising. That means we must be wise and right on target in choosing the online news web that we will use as a promotional medium.

After doing some searching and searching, I found an online news portal that supports news about blockchain and crypto. The online news web that I mean is the blockchainmedia.id web. This is one of the news portals that actively provides information and news about blockchain and crypto.

The online news portal was developed by and based in Indonesia. Selection of the right promotional media to promote steem blockchain to blockchain and crypto activists in Indonesia. So, it is very important to choose the right online news media to determine the right target for promotion.

The selection of the type of website and in achieving the promotion targets and objectives are very important considerations when promoting through online news sites. Advertising in online news media that I have done is to use media banners that contain information about steemit. So, the first step is to create a design that will be used as a banner for promotion.

Media Marketing Reach

The background that made me do promotions on online news portals was based on the following considerations:

• Focus on Indonesian readers, investors, traders, crypto-asset enthusiasts, blockchain technologists and entrepreneurs.
• Indexed by Google News
• Facebook Audiences> 1,800
• Telegram Channel Audiences> 2,200
• Instagram Followers > 10,500
• Twitter Followers> 1,000
• OneSignal Push Subscribers> 5000
• Content is also distributed via: Block Post App, Tokocrypto.com, TradingView.com, Exchange App Doors.
• Collaborating with Suara.com, which is one of the most popular online news portals in Indonesia.
• This site's ranking: #196,814 in global internet engagement (Alexa.com)

Types and Prices of Ads Offered

• Front Page Banner | PRICE: 50,000 IDR (3.4 USD) per day :: Location: Below the main news section :: Dimensions: 1068 x 200 pixels :: Format: PNG, SVG, animated GIF or MP4

• Banner Header | PRICE: 75,000 IDR (5.1 USD) per day :: Location: In the header of every page and post, including the front page. :: Dimensions: 1068 x 200 pixels :: Format: PNG, SVG, animated GIF or MP4

• Inline Banner | PRICE: 100,000 IDR (7 USD) per day :: Location: Within the body text of each article. :: Dimensions: 1000 x 1000 pixels :: Format: PNG, SVG, animated GIF or MP4

• Sidebar Banner | PRICE: 25,000 IDR (1.7 USD) per day :: Location: Next to each post, under the latest news widget (desktop view). And it will appear in every post at the end of the page (mobile view). :: Dimensions: 300 x 600 pixels

Read the Report on the Achievement of the Promotions

• Workshop Events Published in Online News Media - Mataaceh.com
• Steemit Workshop Event Published on Online News Media - KABARSATU.INFO, Let's Join to PromoSteem Community!
• STEEM For SDGs Update - Media Kit, Event Organizer, Collaboration Campaign, Release On VIVA.CO.ID, Connect to World Scout, 8 Goal Program
• STEEM for SDGs Press Release Published on Yahoo News [PromoSteem]
• Last Week's STEEM for SDGs Program Has Been Published On Scout.org and Online News Media Acehinspirasi.com [PromoSteem]
• Sharing Happiness and Inspiration, STEEMIT Published on Online Media News (From Steem to The Needy) - STEEM for SDGs [PromoSteem]
• Advertising STEEM on Crypto and Blockchain News Portals | Blockchainmedia.id [PromoSteem]
• Finished Advertising Steem Blockchain on Blockchainmedia.id ( Report : 303225 Views and Good Response ) [PromoSteem]

Conclusion

Thus a review of the report on the effectiveness of promoting steemit with the adoption model of the media marketing concept. Media marketing is one of the right concepts to expand the promotional network effectively and efficiently. So far, the obstacles that may occur are the process of finding the right portal, determining promotion goals, achieving targets, and advertising costs. To continue promoting this model, I need 1,500,000 IDR.

Thanks for visiting and reading my post!

Thanks to : @steemcurator01, @stephenkendal, @pennsif, @kevinwong, @steemchiller, @xeldal

Best Regard,
@ponpase
Jakarta, 4 December 2021