For us and for the entire Steem community it is important to bring in more investors, for this reason I have decided to activate an advertising campaign on Instagram in the main account of @businessactivity - https://www.instagram.com/steem.businessactivity/, to promote Steem, Steemit, and Business Activity.

The main objective of this campaign is to show the ad to Entrepreneurs and Businesses. It will be shown in three cities of the Anzoátegui state, Venezuela.

Advertising campaign

This has been the post on instagram that I activated the advertising.
You can access it at the link below.

Translation to English: We invite you to be part of a community exclusively for businesses and entrepreneurs where you can receive rewards by showing your services and daily activities.

• Post on Instagram

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Summary of the Advertising Campaign

Target (REACH):

For this promotion we are interested in the public entering the Steemit website and therefore registering. So our objective of this advertising campaign will be that, that is why I have configured the 'Subscribe' button to be redirected to https://steemit.com/trending/hive-165917. With this objective, the system will give us how many clicks were made on the link and we can have one more statistic to analyze.

Audience:

Location (Venezuela):
✓Anzoátegui state
✓ Lecheria, Anaco y el Tigre.

Interests:
✓Entrepreneur, Business.

Age and gender:
✓Men and Women
✓Ages between 23 and 44 years old.

With these data it gives us a population of 110 thousand people who can show interest in our advertisement.

Budget and duration

Our budget will be $90.00 USD for 30 days, it would be $3.00 per day.

We will have an approximate reach of between 110 thousand to 300 thousand people.

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Ad Preview

News	Stories

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Advertising Campaign Start | [08/19/21 - 08/26/21]

It has been 7 days since the ad was activated by Facebook. Statistics from August 19 to 26. The data is obtained from the Ad Manager Business.Facebook.

Results

In the performance of the ad we have:

Performance

Reach	Amount Spent
87,479	$20,75

People reached - 87,479

• Reach: This is the number of times the ad has been shown to a person only once.
• Impressions: It is the number of times the ad has been shown to a person once or more.

Impressions	Cost per thousand people reached
98,789	$0.24

In 7 days the ad has been shown to 87,479 people interested in business and entrepreneurship. The impressions has a result of 98,789 because it has been shown more than once to the same person. For every thousand people reached it has a cost of $0.24.

Amount Spent - $20.75

The average amount spent between the elapsed days gives a result of $2.59.

Demographic Data

Demographic data show a greater reach to women in eastern Venezuela. Mostly people between 25 and 34 years of age.

	Mens	Womens
	41% (36,259)	57% (49,524)
Cost per result:	$0.22	$0.24

Reach by age

	18-24	25-34	35-44
Men	3,375	18,938	13,836
Women	5,806	24,968	18,682

Plataform

The ad is only shown to the Social network Instagram, on mobile devices and computers.

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Conclusion

In this first week we have had good results, with a reach of more than 85 thousand people, I am sure that many people will be interested in Steemit. It is worth mentioning that this announcement was with a scope objective so we were not interested in user interaction. With these results I can better segment the ad and change the objective to Interaction so the result will be many comments, likes and clicks on links.

From today I will change I will set the ad according to what was said above, so soon I will give you more updates about this ad, in which our goal will be to bring more people, business owners or entrepreneurs.

Steem on!🚀

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Do you want to join Steem Business Activity?
Please read the Introduction of our community:
Welcome to Steem Business Activity | General Rules
Join the Business Activity community