BUSINESS TALK (LEARN WITH STEEM) COURSE 103 - ADVERTISEMENT, A NECESSITY IN RUNNING A BUSINESS
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Hello to everyone in this wonderful community today. I greet you all in good spirit and I want to believe that everyone is just well.
I welcome you all to yet another series of the weekly business talk. It has been a wonderful series of the business talk so far and if you have been following, you will agree with me that it has been a wonderful ride thus far.
Today, I will like to continue in that trend with a wonderful topic which I have tagged Advertisement, a necessity in business. This is an important aspect regarding the business talk and I want you all to pay attention as I have at it this afternoon. I wish you happy reading.
A business entails the purchasing and selling of various products and not just start services rendering is also part of a business and it entails rendering certain services for people to get paid.
Now before one could start up a proper business with aim and objectives, that individual or business tycoon is expected to create awareness regarding the kind of business he or she does or the kind of services which he or she renders.
Creating awareness means that it is very vital to let the public close to the area where your business is situated to know what you do or sell as a business owner. It is expected of a businessman to make his products visible for the public for this will add more patronage in the business.
So this has brought us to the business of the day which is Advertisement. A lot of us may be wondering what is the work of Advertisement, do not worry for I am here to explain this to you all in details.
WHAT IS ADVERTISEMENT IN BUSINESS?
Advertisement in business is the act of creating awareness that your business exist. It is the act of showcasing your business to the public for them to know what your business isall about or what kind of services you render.
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For everyone business owner who wants his business to be well-known by the public and who wants his or her business to flourish rapidly then it is advisable for such business owner to engage in advertisement of such business.
There are certain ways by which advertisement can be done. Creating awareness for your business is done in several way and I will be highlighting a few of these ways for us all to know should incase you want to welcome the advertisement idea in your business.
Printed banners serves as a way of advertising your business to the public. This banners are situated in strategic areas where you get to see many people making use of those areas more often.
They serve as a guide for certain individuals who wants to get a particular product you sell or services you render and can not locate the place to get them. So this banners help to advertise your business or services as well as having the written address regarding where your business is located for easy direction.
It is vital for all business owners to have a printed banners regarding their businesses in other to get more people coming to patronize them.
Flyers is another beautiful way of business advertisement. The flyer is paper that is carrying a preamble of your business and this flyers are easily distributed to people via hands or on the ground.
You can go to the street and start distribution of your flyers and also you can design to spread it on the ground in strategic areas where movement happens most times. So with this action a buyer who wants to get the kind of products sell or services you render can equally pick the flyers up and read the content on it.
With that flyer, the buyer will be directed to where your business is located through the contact address written on the flyer.
Radio broadcast is also a wonderful way of advertising your business on air. This is the act of going to a radio station and then register with them and tell them you are here to advertise your businesses, products, and services you rendered.
They will assist you by given you a spot with just little token for you to advertise your business on air and their esteemed listeners will hear the advertisement that was made by you and those that are interested in your products or services will get your contact information of the business written down and then locate it.
This type of advertisement gets to many people when compared to other forms of advertisement processes. Many people listen to radio stations and as such, it will get to the hearing of many people and with that, one will notice a high number of people coming to patronize the business.
This s another great way of advertising your business, products or services. The visual advertisement entails one going to a television program station to make a short video of the products he or she sells or the services rendered and basic information about the business.
This can of advertisement comes in certain ways depending on what your business is all about. So a short film of your business advertisement will be made and then it will be played on television stations program during a break from a program.
This method also helps a business or product to get to many people and with that, one will notice massive turnout regarding such business. So you can see how important it is to advertise businesses and services via television stations.
A signboard is another way of advertising your business. It has a well detailed explanation and description of the location regarding the area where a business is situated. It carries basic content of the products a business owner sells or the services he or she renders.
The signboard help people get to know about your business and where it is situated. This is necessary and it is the least advertisement method a business individual can do to create awareness of his or her business.
There are various way of advertising your business but the above are a few relevant ways in which we can advertise our business and with that, we will notice a betterment move regarding the increment and advancement of our businesses and services.
CONCLUSION
I believe with all these forms of advertisement strategies and processes, we all have understood the use and importance of advertisement in business and services. Thank you all for staying with me. I look for to seeing you next week but for now Goodbye. Should incase you missed the previous teachings do not worry, here they are Business talk101, Business talk102.
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