How indie games use Discord to fight against mainstream titles

in Steem Gaming4 years ago

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The most popular games in the world pose an incredibly large threat to all of the other games. When millions of players are online on the same game everyday, that means millions of players are not playing anything else at all. The popular hits hold their players as hostages.

Solo devs are left helpless wondering how they can ever gain a market share. I mean, indie multiplayer online games are dead from the get-go since noone wants to hang out by themselves until another player finally comes along. But there are answers.

The number one strategy is Discord. In your face. A big community button in the main menu, yelling at players "hey, if you want to talk to the devs, other players and generally be our fan, click me!"

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We are in an era where people are addicted to online social interaction. There are many potential players who will leave if they can't have that. They will feel alone. Their reaction will be quitting due to instant anxiety whenever they can't share how happy or angry they get for a small little detail.

But game developers not only want them to stay, they need the feedback too. Getting customers to tell them what they think is a win-win. This is how the few succesful online indie games stay relevant. Populated.

Ironically, no means of instant communication is completely unavailable when it comes to any AAA company. If you can't find a community on your own, you're left struggling to fit in. Maybe you can. But if you can't, well, that company has just lost you for good.

Discord is what indie games needed to bridge the gap between them and mainstream. If you like a small-time product by a solo dev, do them a favor and suggest the creation of their very own chat server.

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It's a great idea to put the Discord button in the game menu. Thanks a lot, I will put then on the next Rada Quest update for sure!

Yeah, but do not hide it in the corner like splinterlands does. Noone takes "social media corner" seriously.

I don't understand you... I'm building presence in other sites as Facebook, Instagram, Twitter and a web site.

Yes, but social media presences are mostly meant to fish players in. Discord is a whole different deal. It is much more important. A player that walks into your Discord isn't being fished. They are very likely already a customer. Therefore you could say Discord is mostly focused toward retention.

Yes, you are right. Good point.

Also when I say "noone cares" I mean the client side. At the very most, we might open it up, like the social media profiles then not bother with them again. You know, just to show some support. If we are already aware radaquest exists, it's unlikely we'll bother with "presences".

Of course, social media presences are very important. Just for different reasons than Discord.

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