Use of technology in promoting business by @steemtopus. 20% to steemkindness

Source
From online ads to social media campaigns, businesses have an unprecedented opportunity to reach audiences on every conceivable device and platform. But that also means that there’s more noise than ever, making it difficult to cut through the clutter and make your business stand out in an increasingly crowded field. Fortunately, by taking advantage of the latest technology and information systems, you can use technology to promote your business in ways that are focused, effective, and designed to get results. Here are some ways you can use technology for marketing your business today and tomorrow.

Create a website

As online use has become ubiquitous, so too has web use. If you don’t have a website or an active presence on social media, you’re losing out on valuable opportunities for promoting your business. That doesn’t mean that all of your marketing needs to be done online—in fact, it probably shouldn’t be—but it does mean that if you want people to hear about what you have to offer, having a website and creating social-media profiles is a good place to start. One of these technologies may fit your business best.

Create social media profiles

Social media can be a great way to promote your business online. You can use Facebook, Twitter, LinkedIn and other social networks and websites to interact with customers and share information about your products or services. If you want people in your industry to follow you on social media, then join and actively participate in groups that relate to your business (e.g., join a group focused on marketing). The more active you are in those groups, then there's a greater chance that people will follow your lead by becoming one of your followers. Also consider being an expert contributor at sites like Quora—this will expose you as an industry leader who others will be eager to connect with.

Build an email list

The first step in any business is promoting it. The most effective way to do that is by building an email list. You need a place where people can sign up to hear about your products, services, and offers. I recommend using MailChimp because it’s simple, it’s free up to 2,000 subscribers, and their templates are easy on the eyes. Once you’ve created your list (here’s a how-to video), send out at least one email per week with special offers or news that keeps people coming back. Make sure you’re following all of these email marketing laws before you start blasting away; make sure you read up on what not to say too!

Use Facebook advertising

Facebook is a social network that you’re probably using regularly. It’s easy to find value in Facebook, especially if you use it as a marketing platform. From targeting users based on location and demographics, to placing ads directly on your own page or linking them up with other pages, Facebook ads are a great way to promote your business. The average cost of advertising on Facebook is $0.10 - $0.75 per click (CPC) and can reach millions of potential customers at an incredibly low cost per impression (CPM). CPC means how much money advertisers pay each time their ad is clicked, while CPM refers to how much they will spend every time their ad is shown on someone's news feed.

Identify your target audience

The first step in using technology for marketing is figuring out who you want to target. This isn’t as simple as it sounds: It’s tempting to assume everyone would be interested in your product or service, but that’s rarely true. If you don’t know exactly who you want to reach, start by thinking about your customer personas. These are a representation of ideal customers—based on what they need and what they have in common—for each product or service you provide. In order to use technology effectively, you need to identify exactly whom that is and make sure you market your products and services only toward them.

Create an online store

Because having a physical store gives you an edge over e-commerce stores, it’s worth mentioning how you can use technology to promote your business. For example, if you have a physical store, try using a tablet in your shop as a way of bringing more interaction and engagement with your customers. The tablet is great because it's mobile and lets you change what customers see on your site based on their location or purchase history. Also, try adding QR codes and placards around your store that link back to promotion material online. These additional technological tactics can help bring people into your physical space—and hopefully buy something!

Use video marketing

Video marketing is a hot topic right now, but not everyone’s sure how it works. At its most basic level, video marketing is a great way to promote your business. You use video—usually on YouTube or Vimeo—to drive traffic back to your website and you do so with a specific goal in mind (usually creating sales). The best part about using video? The statistics speak for themselves. Nearly 50% of all internet traffic is consumed by videos; what’s more, consumers are 64% more likely to purchase from a company after watching their marketing videos. What’s even better news?

Use webinars for increasing sales

One of today’s most successful marketing tools is also one of its simplest: online webinars. The catch, however, is that you must use them strategically in order to generate sales and promote your business. As technology becomes more advanced, so does how businesses use it to help spread awareness about their products and services—and make a little money while they’re at it. One of these strategies involves hosting live events through webinars. By organizing these virtual get-togethers with your audience, you can

Improve search engine optimization (SEO)

The number of people who use search engines like Google to search for products and services is increasing year by year. As a business, it’s important to take advantage of that fact by using technology, including social media, websites and mobile apps, to improve your search engine optimization (SEO). By optimizing your company website’s search functionality, your business will be able to provide relevant information about what you do when people look for a service you offer. For example, if someone in Florida searches car rentals near me on Google or Bing (Microsoft's search engine), then you want your business website showing up near the top of their list instead of not even being considered. That said, SEO can be intimidating at first. However, when you master it, the sky is yoir limit ranking your contents on the first page of google.

Conclusions

Embracing technology and using it as a marketing tool is essential in today’s business world. The growth of social media, mobile, and Big Data technologies has played a big role in promoting businesses both big and small. Today, small businesses are able to connect with their audience and potential customers in ways that were not possible before. As a result, technology has been an essential element in marketing our organizations – whether you’re just starting out or have been around for years

https://www.google.com/maps/@8.5304677,4.5415393,12z

https://w3w.co/chained.sniff.elaborate

Team Steem Entrepreneurs

@harferri	Pioneer
@f2i5	Moderator
@tucsond	Moderator
@afrizalbinalka	Moderator
@subkiusman	Moderator

_{cc @pennsif | @disconnect}