Promotional Strategy / Creative Impact - Promotional Route
DraftCrearte is a community with an active ecosystem of original and creative content creators. Being authentic is leading us to build a faithful and participatory community where every day there are more members committed to their growth, feeling identified with us.
We are very satisfied when any of our members ask us how they can help attract more people to DraftCrearte, for this reason we have proposed to create an effective promotion system where each of them can actively participate in the productive development of the community in an organic.
We had previously adopted an ineffective promotional system in which we only required each of the creators to share their posts on their social networks without a strategic approach, which did not lead to better results, since several of them only did it passively to meet a requirement.
Experimental-Organic promotional strategy.Creative Impact
Creatively impacting through an organic promotion structure accelerating community growth.
Every day we come across people who have something in common with us, perhaps a dream, interests, hobbies, or even similar concerns and needs. Just by talking about it, we can establish an emotional connection with someone you may know in a matter of seconds. These occasions can be in line at a bank, grocery store, or at work.
Social networks are also meeting places where we can express emotions and affinities between friends, family and acquaintances just by publishing a video about an experience, a moment in your life, an idea that inspires or teaching a skill that you handle.
This is what our new Promotional Strategy is all about, creating channels where members can promote Steem and the DraftCrearte community highlighting their learning and experience.
Our community encompasses a broad but defined target audience, which includes craftsmen, artists, and designers. In general, DraftCrearte can attract people with creative abilities. The essence of art education makes it even more attractive and most people seek that education online.
Promotional route.
Advertising Strategy- Creative Impact: Our content creators are the protagonists of this strategy, which will impact creatively through different activities creating emotional connections with our future members, leaving in them the need and desire to belong to our community.
Objectives: Our fundamental objective is to attract a profile of people with ideas and particular needs that are associated with the essence of Draftcrearte and Steem. We want to reach 4,000 followers with a 50% percentage of active publications compared to our followers.
Target audience:
1st User Profile: Pedro is a person with creative abilities, his passion is painting, his desire is to be able to monetize his talent but he does not know how to take advantage of it.
2nd user profile: María, wants to achieve something that she is passionate about. She feels that she has hidden talents but does not know how to develop them, she wants to learn new skills that help her generate extra income.
Mind you, our approach will not be to invite new members just with the idea of generating money, we want members who add value to our community, generating extra income is in the background.
Media and places: Although we will do an advertising campaign on the instagran social network to boost our promotional strategy in addition to facebook and twitter. It should be noted that the advertising strategy will not be based only on social networks, it will also have as a point of links activities where they will have ear-talk contact with our possible new member.
Action plan:
| Instructional Publications | Instruct members to run effective promotions. |
| Promotional sponsorships | We will make alliances with different brands, related to our community to generate target traffic on our social networks. |
| Instagram campaign | Create content of experimental value on the instagram social network that hooks future stakeholders in a humanized way. |
| Advertising material | Provide advertising material such as T-shirts with the Steem and DraftCrearte logo, digital flayrs, banners. Among others |
| Live workshops on Instagram. | The workshops that we have been broadcasting live on Discord will be moved to instagram with the idea of attracting more users to Steem and DraftCrearte. |
| Project to be a Steem DraftCrearte Insfluencer | give value to our human talent being our members agents that creatively impact within different social networks to generate more traffic. |
| Promotional contests | We will continue proposing contests where the name of Steem, DraftCrearte, Crearte-kids is raised. |
| Promotional day | We will have a day where all kinds of promotional publications will be supported, we will also give insentives in liquid steem. |
| Live testimony | These live testimonials will be done by some of our content creators in Instagram stories. The testimonials will help us to make our target audience feel identified with the details and experiences of our members. |
These are some of the activities that we will carry out to achieve the results we expect in our Advertising Strategy, it should be noted that there may be changes and even add new activities to our action plan.
Our next publications we will give you more details and advances of the promotional route.
Join and be part of our growth....
Are you new and would like to join the community? Visit the following post for more details.
Links to support our DraftCrearte community via SP.
| 50 SP | 100 SP | 250 SP | 500 SP |
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Social Media:
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I hope that this will work. What I like about this community and the admin here is that they are very goal-driven and passionate and of course maintaining the quality of content in the community.
Projects are on the rise and this strategist will be successful, with each member committed to the ecosystem. The Talent is given to demonstrate and inspire others on the path of creativity, which can result in great benefit for each current steemian and for those who join through the strategies that are proposed for the improvement and boom of # DraftCrearte and steemit.
Una de las muchachas que están participando para ser embajadora de Bambary me escribió, la oriente y espero se anime a ser parte de esta gran comunidad.
Creo que el único problema de steemit es todo el protocolo, yo hice una publicación en facebook invitando a un gentío y como 30personas escribieron, el problema fue todo el protocolo y les pareció tedioso, o según están ocupados o se ocupan por qué necesitan dinero, espero funcione todos los objetivos 😉 de verdad me gustaría.
La idea es dar una buena Introducción a las personas que deseen sumarse, y no es cuestión de vigilarlos o hacer un seguimiento, con el simple hecho de estar pendiente de las curiosidades que tenga es a persona o algún problema donde se quede estancado con respecto a steemit.
Por qué pensando como una persona nueva, llegar a la frustración por meter mal una clave o incluso no saber redactar, ya es un problema grave por el cual se puede abandonar la plataforma.
Invitar, apoyar e interactuar... Una vez acepten la invitación, es necesario apoyarlos para mostrarles que al adaptarse a steemit es un proceso fácil y que interactuar en la plataforma (ser curioso) es lo que lo va a llevar a entender todo lo que necesite saber sobre este blockchain.