Facebook ad-buy for Steemit - Week #14 recap
Here is an update after my fourteenth consecutive week buying advertising for the Popular Stem community on the Steemit web site.
Reminder: I am willing to advertise for other authors in this community. See the end of this post for guidelines.
In fact, for week #14, I advertised this post from @ruzmaira. As a result, @ruzmaira has been set as a beneficiary to receive 25% of the author rewards from this post.
Before moving on to the details, here are performance numbers from previous weeks, beginning when I launched this experiment in February
| . | Cost | Reach | Engagement | Link Clicks | Reactions | Comments |
|---|---|---|---|---|---|---|
| Totals | $113.54 | 21,947 | 1,470 | 499 | 721 | 35 |
| Price per unit | n/a | $0.005 | $0.077 | $0.228 | $0.157 | $3.244 |
As a result of the generous support that these advertising announcements have been receiving, I also increased the purchases from $7 to $14 in the last four weeks.
This week, I purchased 2 ads for $7 each, one with a goal of "Link clicks" and one with a goal of "engagement". The ads are both currently undergoing review. Here is what they will look like:
Now, let's move on to the details from this entire campaign, through the thirteenth purchase:
And here is how each of the ads performed:
| Date | Cost | Reach | Engagement | Link Clicks | Reactions | Comments |
|---|---|---|---|---|---|---|
| May 15, 2021 | $14 | 2,196 | 189 | 26 | 156 | 0 |
| May 7, 2021 | $14 | 2,502 | 355 | 35 | 240 | 26 |
| May 1, 2021 | $14 | 3,138 | 111 | 39 | 104 | 2 |
| April 24, 2021 | $8.54 | 1877 | 146 | 20 | 128 | 3 |
| April 17, 2021 | $7 | 872 | 49 | 30 | 1 | 2 |
| April 8, 2021 | $7 | 1545 | 24 | 11 | 0 | 0 |
| April 6, 2021 | $7 | 1948 | 206 | 61 | 0 | 0 |
| March 27, 2021 | $7 | 832 | 30 | 27 | 0 | 0 |
| March 20, 2021 | $14 | 1998 | 24 | 21 | 3 | 0 |
| March 13, 2021 | n/a | n/a | n/a | n/a | n/a | |
| March 6, 2021 | $7 | 973 | 22 | 21 | 1 | 0 |
| Feb 27, 2021 | $7 | 1060 | 42 | 41 | 1 | 0 |
| Feb 20, 2021 | $7 | 910 | 39 | 32 | 5 | 1 |
| Feb 14, 2021 | $20 (FB Credit) | 2096 | 233 | 5 | 212 | 1 |
As stated above, in order to build an audience for our community, I'd be willing to advertise #original, #steemexclusive content by other authors. Here are some guidelines.
The content:
- Must be published exclusively on the Steem blockchain
- Must be written in reasonably fluent English
- Must be original content
- Must be posted in (and relevant to) the Popular STEM community
- should be between 800-2500 words (not counting redundant words in multi-language translations)
- Images must be original, public domain, or otherwise licensed for use, and the right to use needs to be clearly described. I'm not going to spend my time figuring it out.
- This is paid with money out of my own pocket, so I'm going to be pretty demanding as to quality.
In closing, I would like to note that purchasing facebook ads is a fairly easy process (with the caveat that their approval process sometimes seems somewhat unpredictable), and it might benefit other communities if their admins would launch a facebook page and start advertising campaigns for your own communities in order to start generating a larger audience for some of our best content.
Thanks again for the support you give me in my publications and also promoting my articles I am extremely grateful, I think that the science and technology community needs more support and more users to join it to grow exponentially.
Unfortunately, people search where there is abundance and focus on publishing in thediarygame since by talking about your private life they can give you votes of astronomical proportions because votes of more than 100 steem to this type of publication is an exaggeration. Since it is easier to write about your personal life than about quantum physics or Einstein's relativity.
There my god, I don't know why I'm complaining hahaha
You're welcome for the support. I appreciate your contributions.
I definitely agree. My unproven theory is that by creating an audience with the Facebook advertising, it will attract content creators, engagement, and curator-investors. We'll see if that pans out.
I think the diary game has been a fantastic recruiting success. I'm actually a big fan of the concept. But I also think we need a more balanced recruiting strategy. Bringing in authors without audience or investors doesn't lead to a sustainable mix (IMO). Anyway, I try to keep my focus on whatever small contributions I can make with my own stake.
I understand your point of view about the diary game, I know that there are users who do not have the talent to write and resort to committing plagiarism and with the diary game it is an easy way to create content without the need for copy and paste.
But as you say, there has to be an imbalance when it comes to voting on a publication.
About advertising on Facebook I think it is a good idea, we can only hope that our publications are liked by the public. Although I think it would be great to create a post that encourages people to join steemit in the popular-stem community.
I hope to contribute soon with specific topics of mathematics to take interest in the community and help those who need to learn a little bit of specific topics. The community will grow.
You should make your presentation first in newcomer`s community to make yourself known and thus publish in popular stem and then teach us your knowledge in mathematics or in the branch that you stand out.