This is a great idea, it is stunning how much food is thrown away because it "looks ugly". I'm so glad to see companies taking action on this.

A sandwich restaurant that I used to frequent did something similar with their stale bread and loaf ends. It was all diced up with spices and a little oil then roasted to create croutons for their salads. They NEVER purchased croutons, and their wasted bread was almost zero. It was also tasty having croutons made from sour dough, rye, pumpernickel and other varieties of bread. Very colorful.