I have done quite a bit of market research for pharmaceutical companies. They do extensive feasibility studies to ascertain whether or not their products are usable in the "real world" of patients' lives and doctors' offices. They also make sure that they know how to properly address the public, doctors, and the government so that their message is heard loud and clear, and that it is credible.

I wish that psychedelics had the same sort of support. There is truly an uphill battle for psychedelic acceptance, after years of misinformation. Hoping that someday I will do the same type of research that I do for pharmaceuticals for psychedelics!! That's actually a huge goal for my business in 2018. Wish me luck ~ I'll be posting about the fight here!