@Vortac, do we use Re-marketing? If not (and since I am not served with ads everywhere I believe we are not), I think we can achieve way better results with just a fraction of costs. I wrote the proposal based on my experience with Google Ads and Facebook Ads.

Imagine what we could do if we put tags on all of our GRC related websites, as well as to contact boincstats webmasters to allow us the same. I think it's possible they would accept, as we share the common interest. That would lead to conversion rate and user acquisition at just the fraction of the cost.